MEDIA ALERT: Design Essentialsr Launches in the UK at the 2012 Afro Hair & Beauty Show! June 3-4

Discover Design Essentialsr Strengthening Therapy Suite
Discover Design Essentialsr Strengthening Therapy Suite
  • Discover Design Essentialsr Strengthening Therapy Suite
    Discover Design Essentialsr Strengthening Therapy Suite
    Discover Design Essentialsr Strengthening Therapy Suite
    Discover Design Essentialsr Strengthening Therapy Suite
  • Discover Design Essentialsr Strengthening Therapy System
    Discover Design Essentialsr Strengthening Therapy System
    Discover Design Essentialsr Strengthening Therapy System
    Discover Design Essentialsr Strengthening Therapy System
WHAT:
Design Essentials® will officially make their brand available in the United Kingdom at the 2012 Afro Hair & Beauty Show taking place June 3rd and 4th. Explosive growth in the ethnic haircare market abroad makes the entry of Design Essentials® into the UK timely, with the Afro Hair & Beauty Show offering the ideal opportunity to connect with the British style professional community.  Attendees of the 2012 Afro Hair & Beauty Show will have the unique opportunity to meet the Design Essentials® education team; experience live demonstrations of Design Essentials® Strengthening Therapy System,  the Design Essentials® Natural line as well as the Design Essentials® HydraStrength Relaxer System; and take advantage of show-only introductory specials.

Celebrating its 31st year, the Afro Hair and Beauty Show draws thousands of ethnic hair and beauty professionals. This audience will discover the concept, process and application of the new Design Essentials® Strengthening Therapy System, which delivers a range of styles achievable for natural, transitioning and relaxed clients.  The Design Essentials® Natural demo showcases how stylists can become leaders in the natural hair movement by using superior products that deliver desired client results while mastering advanced styling techniques specific to achieving well-defined curls, kinks and waves. The Design Essentials® HydraStrength experience will reveal innovations in relaxer technology that yield strong, healthy hair for clients receiving chemical straightening services along with classic cuts adaptable to multiple client hair types.

WHEN:
Sunday June 3, 2012 and Monday June 4, 2012

DE NATURAL
11:40 – 12:00
14:00 – 14:20
16:00 – 16:20

STRENGTHENING THERAPY SYSTEM
11:00 – 11:20
13:00 – 13:20
15:20 – 15:40

HYDRASTRENGTH RELAXER & CLASSIC CUT
12:20–12:40
14:40–15:00
16:40 – 17:00

WHERE:
Stand 61
Business Design Centre
52 Upper Street
London, Greater London N1 0QH
United Kingdom, 020 7359 3535

WHY:
“Design Essentials® has been successfully partnering with the stylist and consumer community in the United States and Caribbean for more than 20 years,” says Tracey Gibson, Director of Marketing for McBride Research Laboratories. “The globalization of haircare trends and international embrace of textured hair make now the perfect time to share our style solutions with trendsetters in the UK. Based on the buzz we’re seeing stateside, we felt the tie was right to launch across the pond.” Design Essentials® products will be made available to salons through Headlines Hair & Beauty Supplies, Ltd. Stylists can contact 020 8965 5510 for their nearest Salon Stockist.

RSVP: To attend as Media, send your RSVP to atanks@brainchildassociates.com. For product reviews or to request an interview with a Design Essentials® Educator, please contact Ashley Tanks at atanks@brainchildassociates.com. For more information about Design Essentials® Strengthening Therapy System, Natural Hair Care System or HydraStrength Relaxer System, visit http://www.designessentials.com.

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