“Today’s businesses are stewards of ever-increasing amounts of users’ personal and sensitive data that necessitate the implementation of privacy and security best practices,” said Craig Spiezle, executive director and president, Online Trust Alliance. “Being a member of the 2012 OTA Online Trust Honor Roll means that deviantART has demonstrated exceptional leadership and commitment towards online safety, to enhancing the vitality of the internet, and, most importantly, to consumer trust.”
The 2012 report examined over 1,200 domains and privacy policies, approximately 3,600 web pages and over 500 million emails. In addition, public records were analyzed for recent data breach incidents and settlements with the FTC.
The focus of the OTA Online Trust Honor Roll is to:
1. Recognize exemplary efforts of leading companies toward data and user protection, as security & privacy efforts, and highlight them as “North Stars.” Organizations on the Honor Roll manage data via security best practices while having transparent privacy practices.
2. Demonstrate OTA’s commitment towards providing prescriptive advice, tools and resources to businesses to enhance the security and privacy of the internet.
3. Underscore the importance of focusing on security and privacy holistically, and that individual security and privacy initiatives cannot be pursued in isolation.
4. Provide benchmark scoring, using the Online Trust Index (OTI) and reported data attributes, for companies to evaluate their own sites, for businesses to use in evaluating partners, and for consumers to consider when interacting or doing business online.
“At deviantART, we always strive to keep the user experience safe so that our community is provided with an environment that is comfortable to create and grow,” said Heidi Chambers, Vice President of Marketing at deviantART. “This distinction is an honor and we are grateful toward the OTA for their recognition of our efforts. In previous years, many of the nominees were Fortune 500 companies, placing deviantART among some of the biggest and most successful businesses in the world, with regard to safety and security practices.”
Since 2010, the OTA Online Trust Honor Roll has recognized organizations that follow best practices in data security and privacy. In previous years, the study was named the OTA Online Safety Honor Roll and Scorecard Honor Roll. Recipients have risen from 8% of sites analyzed in 2010, to 25% in 2011, to nearly 30% in 2012.