NEW YORK – Digitas, the top global integrated brand agency, today announced that it has been selected as lead agency for E-commerce and experience design for Aetna, one of the nation's leading diversified health care benefits companies. Specifically, the assignment will include strategy, planning, execution and E-commerce across Aetna’s portfolio of digital assets. Digitas was chosen after a three-month review of digital and marketing agencies. The assignment is effective immediately and will be led out of Digitas New York.
“Aetna is pleased to select Digitas as our lead agency for E-Commerce and experience design. Our marketing needs are growing globally, in particular as we become focused on reestablishing the Aetna brand directly with consumers,” said Belinda Lang, vice president of Brand, Digital and Consumer Marketing, Aetna. “Digitas has proven experience creating powerful brand-consumer relationships, building E-commerce platforms within highly regulated industries, global reach, and a central focus on digital marketing.”
“We look forward to working with and supporting Aetna, as they engage directly with consumers in their strategic pursuit to become a health solutions company, expanding their respected brand worldwide. We can't wait to get started,” said Colin Kinsella, CEO, North America, Digitas.