Digitas Continues Effie Winning Streak: 20 Awards In Two Years

NEW YORKDigitas, the leading global integrated brand agency, was honored with a total of 10 Effies last night, recognized for campaigns across each of its U.S. regions. This is the second consecutive year that Digitas has won 10 Effies, earning the agency 20 awards in two years. The agency was honored across industries such as Financial Products, Packaged Food, Retailers, and more for its work with Aflac, American Express, Buick, Snickers, and Walgreens.

Now in its 44th year, the Effie Awards are recognized internationally as one of the most prestigious awards in advertising, honoring the most effective and innovative marketing campaigns. This is the seventh consecutive year that Digitas has been honored for market-moving campaigns that consistently drive results amidst evolving consumer expectations and a changing media landscape.

Digitas Wins

> SILVER EFFIE: Brand Experience
Client: American Express OPEN | Project: Small Business Saturday
http://www.effie.org/winners/showcase/2012/6387
Agencies: Digitas, CP+B, Mindshare, M Booth & Associates, Vitrue

> BRONZE EFFIE: Financial Products & Services
Client: American Express | Project: Small Business Saturday
http://www.effie.org/winners/showcase/2012/6386
Agencies: Digitas, CP+B, Mindshare, M Booth & Associates, Vitrue

> BRONZE EFFIE: Goodworks - Brands
Client: American Express | Project: Small Business Saturday
http://www.effie.org/winners/showcase/2012/6388
Agencies: Digitas, CP+B, Mindshare, M Booth & Associates, Vitrue

> BRONZE EFFIE: Influencers
Client: American Express | Project: Small Business Saturday
http://www.effie.org/winners/showcase/2012/6389
Agencies: Digitas, CP+B, Mindshare, M Booth & Associates, Vitrue

Digitas Contributing Wins

> SILVER EFFIE: Packaged Food
Client: Snickers (MARS Chocolate North America) | If You Like Peanut Butter And Chocolate, You’ll Love Peanut
Butter and Snickers®
http://www.effie.org/winners/showcase/2012/5996
Agencies: BBDO New York, Starcom (SMG), Weber Shandwick, Thomas J. Paul, Inc., Digitas

> SILVER EFFIE: Snacks, Desserts & Confections
Client: Snickers (MARS Chocolate North America) | If You Like Peanut Butter And Chocolate, You’ll Love Peanut
Butter and Snickers®
http://www.effie.org/winners/showcase/2012/5997
Agencies: BBDO New York, Starcom (SMG), Weber Shandwick, Thomas J. Paul, Inc., Digitas

> SILVER EFFIE: Retailer: Shopper Loyalty Program
Client: Walgreens | Walk With Walgreens
http://www.effie.org/winners/showcase/2012/6060
Agencies: Leo Burnett, Arc Worldwide, Starcom (SMG), MARS Advertising, Digitas, LiquidThread

> BRONZE EFFIE: Single Media Company Activation
Client: Buick (General Motors) | Human Highlight Reel
http://www.effie.org/winners/showcase/2012/6447
Agencies: Starcom (SMG), Leo Burnett, Arc Worldwide Detroit, Big Fuel, Jack Morton Worldwide, Digitas

> BRONZE EFFIE: Goodworks - Brands
Client: Walgreens | Walk With Walgreens
http://www.effie.org/winners/showcase/2012/5978
Agencies: Leo Burnett, Arc Worldwide, Starcom (SMG), MARS Advertising, Digitas, LiquidThread

> BRONZE EFFIE: Insurance
Client: Aflac | The Search For The New Aflac Duck Voice
http://www.effie.org/winners/showcase/2012/6077
Agencies: The Kaplan Thaler Group, Digitas, MediaVest, Paine PR


These awards come on the heels of a number of other accolades for Digitas, including top honors at the CLIO Awards, the Super REGGIE, the New York Festivals, the inaugural Facebook Studio Awards, and more.