HONG KONG - Digitas has imported acclaimed Parisian Creative head, Guillaume Merlen, as Executive Creative Director for Hong Kong. In his role as ECD, he will lead Digitas Hong Kong’s creative expansion and evolution. Merlen will oversee the creative process of the agency and be personally involved in delivering creative work that stretches the Digitas global expectations.
Guillaume Merlen joins Digitas Hong Kong having served almost four years in Publicis Groupe as Creative Director of Publicis Modem Paris. Not your usual ECD, Guillaume has devised a proven, unique approach to the creative process that delivers on business objectives by creatively combining all the expertise: social marketing, technology, user experience and of course art.
Ernest Reid, VP of Global Accounts, commenting on the appointment said; “At Digitas, we use new technologies to create conversations between brands and consumers, inspiring people to take action. To do this effectively, we need people who understand and are passionate about technology, Guillaume Merlen has impressive credentials as a creative innovator and a genuine passion for technology. I know these two traits will be invaluable to our clients.”
His Publicis journey started back in 2002, as a Flash developer for Duke/RazorfishParis. His talent was quickly identified and he was promoted to IT Creative Director, tasked with leveraging the creativity of the agency from a technological perspective. Previously, he had worked in IBM Learning Services as a Developer and Course Engineer.
Guillaume holds a Master Degree in Management from Paris Sud University and a BS in Computer sciences from Paris V University.