Digitas Joins Facebook Preferred Marketing Developer Program

NEW YORK – April 19, 2012 – Digitas, the top global integrated brand agency, today announced that it has been included in the Facebook® Preferred Marketing Developer Program. The Facebook PMD program recognizes companies that have developed technologies in one or more of the following specialty areas: Page management solutions, ads management solutions, services and platforms for building socially enabled integrations, and/or tools for Page Insights analysis. As a Preferred Marketing Developer, Digitas is qualified by the PMD program in Apps or services and platforms for building socially enabled integrations.

Digitas is committed to demonstrating the benefits to be gained through leveraging the social graph and platforms such as Facebook to meet client objectives. Digitas received top industry honors for these efforts. For example, Digitas won at this year’s first-ever Facebook Studio Awards with a groundbreaking campaign for a major financial services client. Last year, the agency was awarded the Grand CLIO, the Gold CLIO for Interactive/Social, and the first CLIO Special Award for Facebook Integrated Media for the same campaign.

“Digitas is thrilled to be selected as one of the few agencies in Facebook’s Preferred Marketing Developer program,” said Beth McCabe, VP, Social Marketing & Technology, Digitas. “We help brands unlock their social value to drive business results by creating rich, innovative social experiences and integrating social into existing marketing platforms. Now that we have a more direct line into Facebook developers and resources, we’ll be able to produce deeper, more integrated work using Facebook.”

Facebook’s Preferred Marketing Developer program provides access to various APIs that can be used to enable marketers to manage their Facebook marketing and advertising campaigns more efficiently. To learn more, please visit https://developers.facebook.com/preferredmarketingdevelopers.

About Digitas

Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. In 2012 Digitas was named OMMA Magazine's Agency of the Year and The Drum's London Integrated Agency of the Year.  The agency also counts Agency of the Year honors from the Festival of Media, BtoB Magazine, and Les Agences de l’Année, France, and has been named to the Advertising Age Digital A-List among its many awards

Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront and, Prodigious Worldwide, the world’s only standalone, global digital productions company.

With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com

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