NEW YORK – January 17, 2012 – Digitas—the leading global integrated brand agency with digital at its core announced today the appointment of Simon Calvert, formerly of Draftfcb, to lead worldwide strategic planning. Calvert will serve as Worldwide Head of Strategic Planning and will report to Mark Beeching, Worldwide Chief Creative and Strategy Officer for Digitas. He started the role earlier this month and will be based in London.
Calvert joins Digitas with over 20 years of brand, advertising, digital, CRM and media experience. Prior to Digitas, Calvert served as Global Chief Planning Officer and Executive Strategy Director at Draftfcb. Calvert has held previous positions at Proximity, Carat, Michaelides & Bednash, Euro RSCG, Saatchi & Saatchi and McCann Erickson.
“Simon brings strong global experience to Digitas at an exciting time in our international growth,” said Beeching. “Simon is a great innovator and collaborator. He is a master of smart new approaches to digital listening and customer understanding and has the gift of turning all that intelligence into practical inspiration for teams. His appointment is an excellent fit with our client partners and the Digitas obsession with people, brands, relationships and measurable market impact.”
Calvert earned his B.S. in economics from Queen Mary College, University of London. At Draftfcb, he led the team of strategists that was key to winning the $700m Beiersdorf-owned global NIVEA account from TBWA in 96 countries. While at Draftfcb, Calvert also led teams behind key marquee clients, including Motorola, General Motors and SC Johnson.
Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. With a deep understanding of their client’s customer’s passions and behaviors, the agency combines media creativity, technology, creativity, analytics to ignite emotional bonds between people and brands. Digitas counts Agency of the Year honors from the Festival of Media, OMMA Magazine, Promo Magazine, BtoB Magazine, iMedia Connection, and Les Agences de l’Année, France, and has been named to the Advertising Age Digital A-List among its many awards.
Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront, and Prodigious Worldwide, the world’s only standalone, global digital productions company.
With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.
Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com
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