Digitas' Stephanie Sarofian Honored As 2012 Content Marketer To Watch

BOSTONDigitas—the leading global integrated brand agency with digital at its core—announced today that Stephanie Sarofian, Managing Director of its brand content unit, The Third Act:, was named one of the “The Content Marketer 50: Marketers to Watch in 2012.” This inaugural list, organized by industry blog The Content Marketer, honors 50 individuals that are leading the content marketing revolution, from Fortune 500 brands to top-tier publishing platforms and more.

Sarofian leads the development and execution of original online content, providing strategic leadership for American Express, GM, and other Fortune 100 and 500 clients. She is also one of the key players responsible for the launch and success of The NewFront, an annual event that brings together content creators, distributors, talent, and brands to harness creative media opportunities in original online video and brand content. The NewFront celebrates its fifth anniversary in 2012.

Sarofian’s honor comes on the heels of a number of other accolades for the agency. Digitas was recently named OMMA’sAgency of the Year: Gold,” the publication’s top honor, as well as iMedia Connection’sBest Agency for Integrated Media.” Digitas was also the only agency named to Streaming Media Magazine’s inaugural list of “The 100 Companies That Matter Most in Online Video.

Other honourees on the inaugural content marketer list include Digitas clients American Express, Intuit, and Intel, along with previous NewFront speakers Beth Comstock, Chief Marketing Officer and SVP of General Electric, and Susan Popper, SVP of Integrated Marketing Communications for SAP.

The full list is available here.

About The NewFront
The NewFront has become the premier online content marketplace, giving Digitas clients a first look and unique access to the latest digital projects and insights. In 2011, the agency brokered more than 60 meetings between leading brands and content creators at the event to forge deals and foster ideas, and more than 250,000 people tuned in to the conference itself via livestream.