For The Entrepreneur: Changing the Way Businesses are Launched

Author: Kip Marlow

March 10th, 2012

Eric Reis is an author and serial entrepreneur. His first two startups didn’t work out well, but he was not about to give up.  His third startup, IMVU is doing very well and now has revenues in excess of $50 million per year.

How did he do it?  Eric changed his startup paradigm for launching his company and new products.  He changed it so much that he and his team focused on a process of making new mistakes.  Yes, that’s correct, he focused on making mistakes.  And in Eric’s own words he said, “We nailed it!”

This new process worked so well that he wrote a book about it.  Now The Lean Startup is a bestselling business book being used as a reference for thousands of entrepreneurs.

In a recent radio interview, Mr. Reis talked about this new, revolutionary way to start a company, and even launch a new product.

Listen here.