THE ENTREPRENEURS: ZAPPOS, MENTAL FLOSS, and CLIFF CLAVIN

Seth Godin's Tribes is a classic business book that talks about companies that have developed a loyal customer following. Zappos, CrossFit and certainly Apple have created customers and clients who are devoted supporters. Mental Floss magazine has developed a tribe of its own - people who want to feel smart.

In a recent Entrepreneurs Club Radio interview, Toby Maloney, Vice President of Business Development, talks about why they have been so successful.

This blog is sponsored by The Entrepreneurs Clubs of America.