Featuring an exciting mix of contemporary culture, from music to design, from forms of art and innovative entertainment, the 7th edition of the Elita festival comes back to surprise up for 2012, in the name of quality, and to an international audience for the Milanese Design Week from the 18th April to the 22nd under the banner: "Work Hard, Party Harder".
From the time of its definition, born in conjunction with the process of industrialization, the right for recreation today still seems to be a utopia, a right that is not yet acquired and recognized. Time to work however is always on, and cities continually don’t sleep and their inhabitants live in virtual relationships. The digital revolution is constantly awake, alert and connected, but we must never forget to take time to enjoy real life, human relations, and emotional and physical exchanges.
Elita aims to raise awareness of these issues amongst the public encouraging them to listen to live music, whether it be a live band or DJ sets, to directly interact with art with their own eyes, speak and socialize without a screen that acts as a mediator, to dance and sweat, and to get back into the real world where nothing can be erased with a ctrl z.
For the third consecutive year, the core of the festival will be staged at the Teatro Franco Parenti, sanctioning the association that helps to increase the ever more central role of the Design District Porta Romana and its creative ideas, during the Salone del Mobile in Milan, and through ad-hoc content that is studied and put together by Elita with events and initiatives in the area.The Franco Parenti Theatre will therefore become “The Elita Theatre” and will play host to live concerts, lectures, debates, art installations until the final day, which will culminate with the hot monthly regular and established Elita Sundaypark which will stage a 'Special Design Week Closing Party’ promoted by IED and fuorisalone .it, a special Sunday aimed at everyone, including children, and where one can the dedicated space extras’mall, that features the works of a selection of young designers especially selected and curated by Elita.
A major part of the cultural content is linked to the broad concept of the design week and housed within the Elita Theatre: The series of conferences will be staged together with screenings curated by Ex-Voto "FREE_TIME_TABLE - Light conversations on the art of free time" based around three meetings to rediscover that free time is a skill that improves ones life and "ACTION FRAME" an international selection of video performance in collaboration with PAE of Rotterdam,TPTP from Paris and O ' from Milan; The second edition of The "Elita Design Award 2012", in collaboration with IED, Fuorisalone.it and FutureConcept Lab. The prize will be awarded to the brand which is exhibited within the design week and that has had an outstanding and particular impact on professionals and the public. The award ceremony will take place on Sunday April 22nd with a special event during the Design Brunch which will be anticipated at the "Design City Surround"- a round table discussion on how design can "reawaken" the city and its inhabitants.
The music on the other hand will be the centralized theme of Sound4, a conference on the sound used by IED with special guest artist, Matthew Herbert, on Saturday April 21st; on the same day a live debut of Zodiaco Elettrico from the band Aidoru, an intense and emotional performance and reinterpretation of Tierkreis, one of the most famous scores of Karlheinz Stockhausen, to coincide with the published release sponsored by NDA Press/Interno4 Records, whilst on Thursday April 19th, the presentation of the book, debate and DJ set by Brain Belle-Fortune aka DJ ZY: author of "All Crews- journey to the roots of jungle drum' n' base" - curated by B-Team.
UK based photographer/publisher Rankin's newly launched magazine The Hunger will also be supporting Elita and is pleased to announce that it will be showing a selection of its best films from Issue One at Elita Festival 2012.
The motto of this year's festival is 'Work Hard, Party Harder', a concept that The Hunger and those featured in the magazine very much understand. Last issue, featured some of the most talented individuals in arts, music, fashion and film - those who aren't afraid to push creative boundaries, and combine work and play into a constant commitment towards doing what they love.
The Hunger's film team work alongside its editorial and photographic departments to create films of every shoot and interview for The Hunger, unlike anything ever seen before in publishing. They transformed their fashion shoots into conceptual films with the help of Heidi Klum, Cheryl Cole, Portia Freeman, Quentin Jones, Alice Dellal, and an army of fantastic artists behind the scenes, including Caroline Saulnier, Jenny Cho, Way Perry and Maryam Malakpour. They got behind the motivations of Danny Dyer, Matthew MacFadyen, Terence Stamp, Rhys Ifans and ever funny James Corden, and filmed exclusive performances showcasing the vocal talents of our cover star Sky Ferriera, rapper Dels, and the combined musicality of actress Anna Friel and her friend, folk star Fionn Regan.
Every day in addition the theatre will play host to "Writing Stage Diving", a video installation dedicated to the signs and images curated by Luca Barcellona and Francesca Biasetton, and Welcome back to the Sign" the first personal exhibition of the illustrator Francesco Bongiorni.
The confirmed headquarters will be the Nike Stadium, where daily meetings with the protagonists of the festival will be staged, whilst an additional a new landmark this year is Ostello Bello, the newest hostel in Milan, with the series of concerts at in association with Rolling Stone Magazine will be staged at lunchtimes called "Elita Scramble".
Even richer is the citynetwork, thanks to which Elita manifests itself throughout the entire metropolitan territory and through its network of partners from the most renowned and underground clubs (Live Trezzo, Magazzini Generali, Tunnel, Magnolia, Rocket, Plastic, Bitte) to the most suggestive of locations (Terme di Porta Romana).
The events of the festival will be filmed and aired on DeejayTV.
RICHIE HAWTIN - JAMIE JONES - LITTLE DRAGON - BRANDT BRAUER FRICK ENSEMBLE - MAYA JANE COLES - MATTHEW HERBERT - SOUL CLAP - Mr SCRUFF - CONNAN MOCKASIN - THE FIELD – WALLS - TALE OF US - SWITCH - CITIZENS! - BENJI BOKO - GHOSTPOET – KORELESS – VONDELPARK - CHELSEA WOLFE - JESSIE EVANS - IORI'S EYES - ESPERANZA - ROLO TOMASSI - ZA! - ROYAL BATHS - WE WERE EVERGREEN – BWANA - ELECTRICITY IN OUR HOMES – MOULLINEX – AIDORU - BOSCONI RECORDS - MUSICA DA CUCINA – LABOULE - IL VELENO DEL POPOLO, and more...
TEATRO FRANCO PARENTI - via Pier Lombardo, 14 NIKE STADIUM MILANO - Foro Bonaparte, 50 OSTELLO BELLO - via Medici, 4 TERME DI PORTA ROMANA - Piazzale Medaglie d'Oro, 2 angolo Via Filippetti LIVE CLUB - via Mazzini, 58 - Trezzo sull'Adda (Mi)
MAGAZZINI GENERALI - via Pietrasanta, 14 TUNNEL - via Sammartini, 30 MAGNOLIA - via Circonvallazione Idroscalo, 41 - Segrate (MI) PLASTIC – via Privata Giuseppe Scalarini BITTE - via Watt, 37 Q21 - via Padova, 21 ROCK'N ROLL - via Bruschetti 11 65MQ - via Casale 54 ROCKET – via Pezzotti 52 BUKA – location TBA
PORTA ROMANA DESIGN BRERA DESIGN DISTRICT
Sponsor: Peugeot Innovation Partner: Nike Stadium Milano Main Content Partner: Nastro Azzurro, Eastpak Content Partner: Red Bull Music Academy, SoJeans Cultural partners: IED, Teatro Franco Parenti Main Media Partner: Deejay tv, Rolling Stone Web media partner: fuorisalone.it, Soundwall, Polkadot International media partner: Resident Advisor, Hunger TV
– ELITA FESTIVAL OFFICIAL PREVIEW: M83 (LIVE) - Special Guest: PORCELAIN RAFT (IT) Tuesday 6th March 2012 - Magazzini Generali
DIGITALISM (LIVE) – Special Guest DID Friday 30 March 2012 - Magazzini Generali --
More Info Overseas Press: Beverley Luckings
MOB. + 3336778230