UNTUCKit LAUNCHES DEBUT COLLECTION

ONLINE-EXCLUSIVE BOUTIQUE OFFERS FIRST-EVER DRESS SHIRT DESIGNED TO BE WORN UNTUCKED

NEW YORK, NY (May 9, 2011) - Finally, the days of wishing your dress shirts could be worn untucked without committing a fashion faux pas are over. UNTUCKit has created the ultimate solution; the first of its kind - a fashion-forward dress shirt designed to be worn untucked. After perfecting measurements to ensure a fit that's just right for the task, UNTUCKit is excited to announce the launch of its online-exclusive boutique. The site will feature the brand's initial offering of the Original Fit (and Original Fit - Button-down Collar), which will be available in 15 colors and patterns ranging in price from $85 - $129, with free shipping both ways within the continental US at www.untuckit.com.

The UNTUCKit difference is that the shirts were designed from the bottom up - to be worn untucked. Technical and grading specs were created from scratch, making the brand's fit unparalleled. The shirts are all 100% cotton ranging from casual wovens up to 180-thread-count cotton and will all feature a signature grosgrain sail tag at the bottom of the placket in either navy or red (based on color-coordination). Founder Chris Riccobono's strong background in viticulture and all the travels and experiences it brought about inspired the names for the colors and patterns, which include navy gingham (Central Otago), blue and green plaid (Barolo), pink and blue stripe combo (St. Emilion), blue and white stripes on solid blue (Rioja) and a casual, bold red and navy plaid (Santa Barbara).
Riccobono explains his inspiration for the line: "I've always had a tough time finding a shirt that fits right so that I can wear it untucked. They're either too long or too loose, making the shirt appear sloppy. UNTUCKit is every man's solution to the problem. We made a point to give a detailed guide for sizing to ensure the right look."

With over 30 prototypes created, the perfect measurements were achieved. Untucked shirts should fall halfway between the belt and bottom of the zipper, allowing front pockets to be partially exposed. When market tested, this length was preferred by an overwhelming majority of those polled - including men and women.

Available exclusively at www.untuckit.com, the debut collection has something for every guy's wardrobe. Roll up your sleeves and pair with some shorts for a weekend at the beach or layer with your favorite sport coat and pair of jeans for a night out with the guys. Whatever the occasion, UNTUCKit provides the ultimate solution and the perfect fit.

So go ahead, UNTUCKit.


Press Contact:
ENTERTAINMENT FUSION GROUP
EFG NY / Danielle Thur, Camilla Marie Danpour
Tel: 646-336-6420 | E: dthur@efgpr.com, cdanpour@efgpr.com
EFG LA / Taryn Owens
Tel: 310-432-0020 | E: towens@efgpr.com