WASHINGTON, DC, January 5, 2012 – The DC Ad Club, metropolitan Washington’s chapter of the American Advertising Federation, announced today that Teddi Alyce Segal is chairperson of Advertising Week DC 2012, scheduled for this September. Segal is vice president of marketing and business development at Alexandria, Va.-based, Grafik the creative agency for the event. Advertising Week DC attracts communications professionals to a four-day event engineered to keep practitioners current on all aspects of marketing communications. Although major metropolitan areas such as New York and Los Angeles have more employees in the advertising and marketing sector, the Washington area has the highest per capita among all the major metro areas in the nation.
According to IHS Global Insight and the Greater Washington Initiative studies, the Washington metropolitan area is home to over 300,000 advertising-related jobs and is the highest per capita employer in the advertising sector. Over 21% of the $489 billion economic output in the Washington area is attributable to advertising expenditures,
“The high concentration of communications professionals is indicative of the demand for top-notch, strategic talent in our region for a breadth of communications disciplines, including marketing, advertising, public relations, advocacy, digital media, social media, and more. Our program is developed to serve the needs of all marketing communications professionals,” said Segal.
Every fall, since 2004, Advertising Week DC celebrates the best of the advertising, marketing, and media community with a week dedicated to networking, professional development, and education. It is the area’s largest professional and networking event for advertising, marketing, public relations, and media leaders. The Advertising Week DC Steering Committee is comprised of key players from companies in the Greater Washington advertising, marketing, and media industries. The event will feature nationally recognized marketing experts in an extensive program of discussions and presentations focused on best practices in the rapidly evolving field of marketing communications. The conference will be attractive to client- and agency-side junior talent and, of course, the mainstay of seasoned professionals, and those currently in college studying communications.
“Advertising Week DC is the place to listen, learn, contribute, and engage in lively discussion around our profession. Our objective this year is to raise national awareness that the Washington area is the “go-to” market for strategic communications because of the breadth of marketing work being performed in the region,” said Sherri Anne Green, president of the DC Ad Club. “We’re excited to have Teddi spearheading the effort.”
Segal served on the Advertising Week DC Steering Committee in 2010. She joined Grafik in October 2008 and is responsible for business development and marketing efforts, as well as all public relations and social media on behalf of the agency. She previously served on the American Marketing Association-DC Chapter Board of Directors and is currently serving on the DC Ad Club’s 2012 ADDY Award committee. Prior to coming to DC, Segal was with several agencies in Miami, FL, including Zimmerman and HDC.
Advertising Week DC is a mix of professional development and networking. Both events have taken place annually since 2004. Past speakers have included Joe Grimaldi, Chairman & CEO, Mullen; Shelly Lazarus, Chairman of Ogilvy & Mather; Liz Dolan, former Chief Marketing Officer of The Oprah Winfrey Network; Stuart Elliot, Advertising Columnist of The New York Times; and Miles Nadal, Founder, Chairman & CEO, MDC Partners.
About The DC Ad Club
Since 1918, the DC Ad Club (a.k.a. the Advertising Club of Metropolitan Washington) has served as the premier industry organization for area advertising professionals. As a chapter of the American Advertising Federation (AAF), the DC Ad Club promotes integrity and excellence in advertising through professional development seminars, recognizes industry leaders and outstanding work, and serves as the leading networking venue for the industry. The DC Ad Club membership represents all segments of the industry--clients, agencies, production companies and the media. Ad 2 DC, a subset of the DC Ad Club membership, represents and provides programming for young professionals (age 32 and under) in the industry.
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