Owner of One of the World's Largest Olive Plantations Selects EMA

Olisur Olive Oil Hires Eric Mower and Associates for Branding and In-Store Efforts

CHARLOTTE, N.C. - Olisur, a Chilean producer of award-winning extra virgin olive oils, hired Eric Mower and Associates to provide branding, packaging and in-store merchandising for Olisur's O-live & Co. line, which launched in the United States earlier this year.

Olisur owns one of the world's largest olive plantations, where the company harvests, extracts and bottles its high-quality oils. O-live & Co. and Olisur's other brand, Santiago, have been named the world's premier olive oil at major international competitions. Today, Olisur oils can be found in more than 5,000 stores across the United States.

"Given EMA's extensive in-store experience with brands like Welch's, Président and Sorrento cheeses, and Dixie we feel well prepared to help make O-live & Co. a success here in the United States," said Matt Ferguson, a senior partner at Eric Mower and Associates who heads the Charlotte office. "With the company's North American headquarters established in Charlotte, we will soon have the advantage of working with a neighbor."

"When we launched our two lines in the United States earlier this year, we knew we would have to find the right agency partner to help us reach our customers," said Jay Rosengarten, president of Olisur Inc. "We were drawn to EMA's `Talk Human' approach and national-caliber talent and reach. They understand the supermarket channel and we're confident that together we can determine the right approach to reach our audience."

To learn more about Olisur, visit www.olisur.com.

About Eric Mower and Associates
EMA is an integrated marketing communications agency with specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, brand promotion and digital/direct/relationship marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Charlotte, N.C.; Atlanta, Ga., plus a service office in Los Angeles, EMA serves clients throughout the United States. EMA also serves many of its clients through IN, a worldwide network of leading independent advertising agencies in more than 90 countries. EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. EMA has 235 professionals and estimated 2010 capitalized billings of $220 million. Visit www.mower.com for more information.

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