In the second of a series of interviews with innovative London business owners, virtual offices provider Executive Offices Group interviews Jackie Fast, Managing Director of Slingshot Sponsorship. Slingshot Sponsorship is a brand relationship, sponsorship, marketing and sales specialist agency, with professional experience working with a number of international businesses.
Slingshot Sponsorship works with a variety of media rights owners, such as organisations, charities, publishers, media owners, events, and celebrities, creating opportunities for generating new sources of revenue by identifying sponsorship opportunities and creating partnerships with brands across a range of sectors.
In this interview, Jackie talks about how she has managed a successful business start-up during the recession, the challenges and opportunities which are currently faced by UK businesses, and the benefits which sponsorship can bring to an organisation or individual - especially SMEs.
Of particular note in the interview is the discussion on the role of sponsorship in promoting business growth, with a look at the mutual benefits received by the sponsor and the rights owner. Jackie also discusses the broader environment in which small businesses operate and the potential benefits which could be gained from social media and new technologies.
Interview Snapshot
Jackie on sponsorship and revenue creation: “Our typical client is one who has generated an engaged audience through their core business activities, but has seen a recent decline in revenue due to the recession, shift in market, and/or public funding cuts. In order to continue business growth, they have had to look at new ways that expenses can be reduced or new revenue can be created. Sponsorship can be the perfect solution.”
The importance of business partnerships: “Partnerships can help create synergies through resource enabling organisations to not only save on costs, but also to take advantage of better services and opportunities. They key is to understand how to manipulate your brand media assets to create return on investment for both partners.”
The use of social media in business: “I am by no means a social media expert, but the benefits I have found through social networks for promotion of Slingshot Sponsorship have been immense. I think that if your potential customers, current customers, or industry peers are using social networks, you might consider what you are missing out on.”
To read the rest of Jackie’s thoughts on the role of sponsorship in generating revenue and her advice for small businesses, click here for the full interview on the London Hotspots blog.
About Executive Offices Group
Executive Offices Group provides a wide range of London serviced offices, London virtual offices and London conference venues. Visit >www.executiveoffices.co.uk to find out more.
Slingshot Sponsorship works with a variety of media rights owners, such as organisations, charities, publishers, media owners, events, and celebrities, creating opportunities for generating new sources of revenue by identifying sponsorship opportunities and creating partnerships with brands across a range of sectors.
In this interview, Jackie talks about how she has managed a successful business start-up during the recession, the challenges and opportunities which are currently faced by UK businesses, and the benefits which sponsorship can bring to an organisation or individual - especially SMEs.
Of particular note in the interview is the discussion on the role of sponsorship in promoting business growth, with a look at the mutual benefits received by the sponsor and the rights owner. Jackie also discusses the broader environment in which small businesses operate and the potential benefits which could be gained from social media and new technologies.
Interview Snapshot
Jackie on sponsorship and revenue creation: “Our typical client is one who has generated an engaged audience through their core business activities, but has seen a recent decline in revenue due to the recession, shift in market, and/or public funding cuts. In order to continue business growth, they have had to look at new ways that expenses can be reduced or new revenue can be created. Sponsorship can be the perfect solution.”
The importance of business partnerships: “Partnerships can help create synergies through resource enabling organisations to not only save on costs, but also to take advantage of better services and opportunities. They key is to understand how to manipulate your brand media assets to create return on investment for both partners.”
The use of social media in business: “I am by no means a social media expert, but the benefits I have found through social networks for promotion of Slingshot Sponsorship have been immense. I think that if your potential customers, current customers, or industry peers are using social networks, you might consider what you are missing out on.”
To read the rest of Jackie’s thoughts on the role of sponsorship in generating revenue and her advice for small businesses, click here for the full interview on the London Hotspots blog.
About Executive Offices Group
Executive Offices Group provides a wide range of London serviced offices, London virtual offices and London conference venues. Visit >www.executiveoffices.co.uk to find out more.