BOSTON BRAND GROUP ANNOUNCES PARTNERSHIP WITH FINAOr

Partners Showcase New Twist on Social Media

Boston, MA (July 18, 2011) - BBG, a Boston based Creative Marketing and Branding company, today announced the signing of its newest client, FINAOr (pronounced fin-ay-o) - their acronym for Failure Is Not an Option - the convergence of personal goals and aspirations, social media and the real world through a unique line of customizable, web-interactive apparel called FlipWearr. FINAOr will retain BBG's services to develop and maximize the company's online presence as well as their U.S. publicity.

"We are very excited about beginning this partnership with FINAO," said Michelle Mastro, President and Owner of BBG. "Their enthusiasm for spreading motivation within the new age of social media, as well as, communally is extremely impressive and inspirational. We are excited about being a part of their continued growth. We look forward to enhancing their presence online by engaging a wider spectrum of nation-wide communities while demonstrating our commitment to customer service."

In part, BBG will be performing social media marketing for FINAOr, as well as print media, public relations, and branding.

"We brought on BBG, a leading branding and marketing company, in an effort to increase our visibility with our target audiences - social media followers, high school students, and health and fitness consumers," said Lisa Wright, VP of Business Operations for FINAOr. "BBG's unique process and proven results give us confidence that we will be even more successful in reaching these groups."

About BBG
BBG, (Boston Brand Group) is an Creative Entertainment Marketing and Branding company with a unique blend of professional talent, experienced project and event management, and social media expertise. BBG's focus is to help deliver a powerful message through entertainment event sponsorship and integration, marketing, branding.
For more information on BBG, visit: www.bostonbrandgroup.com

About FINAOr
FINAOr (Failure Is Not An Option) is a community built to bring together all who are likeminded in Finao - the notion that when YOU define your own success, Failure Is Not An Option. FINAOr is revolutionizing apparel through FlipWearr, customizable gear outfitted with scannable QR codes that reflect your personal goals and aspirations!
For more information on FINAOr, visit: www.finaonation.com

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