October is Breast Cancer Awareness Month and FINAOr Joins The Fight With Project Pink

100% of net proceeds to be donated to American Cancer Society

Redmond, WA (September 16, 2011) - FINAOr, the creator of the first generation of Social Media Enabled ApparelT, is proud to announce the upcoming launch of FINAOr Project Pink in honor of Breast Cancer Awareness month. For FINAOr Project Pink, they have created a special shirt as part of their commitment to support the fight against cancer. The shirt - a special limited edition FlipWearr tee-shirt - will feature a unique social media twist. Once purchased and registered, buyers can create a special online posting from a QR code integrated into their shirt in support of the battle against cancer.

You can create a post to celebrate a victory, commemorate a special person, give encouragement in the ongoing battle, or create a tribute to a loved one. Once created, every time the QR code on that FlipWearr shirt is scanned with a QR code reader, it will display that message to declare to the world that you are in the fight to win because in cancer - Failure Is Not An Option - FINAO!

Dan Hoff, Vice President of Marketing and Sales for FINAOr noted that "It has been estimated that each year over 200,000 women will be diagnosed with some form of breast cancer. Of those, over 39,000 will die of that disease." Mr. Hoff noted that, "For us, FINAO is more than a motto. It is a commitment to win in the war against this disease that has already taken far too many lives."

Lisa Wright, Vice President of Operations for FINAOr threw down the gauntlet. "We challenge everyone to join our FINAOr Project Pink. To make it even more interesting, we will donate 50% of our net proceeds from the sale of these shirts to the American Cancer Society, so that we can take another step towards winning this war."

About FINAOr
What is FINAOr?
FINAOr (pronounced fin-ay-o) is our acronym for Failure Is Not An Option.

What is a Finao?
A Finao is a personal statement that reflects your goals, aspirations, or what you define as success.

What is Finao Nation?
Finao Nation is a community of people who have come together via social media to express and share their Finaos. This FinaoNation.com portal allows friends, teammates or family members to share their Finaos through our library, as well as linking to social networks such as Facebook and Twitter.

For more information on FINAOr, visit: www.finaonation.com