Flip Flop Shops and REEF Partner to Kick-Off Flip Flop Season in Canada

Canadian Consumers Receive the Ultimate Surfing DVD When They Slip Into Spring with REEF this April

VANCOUVER – With the birds chirping, flowers blooming and temperatures rising, one thing is for sure…flip flop season has arrived! To celebrate, the home of the hottest brands and latest styles of flip flops and sandals, Flip Flop Shops, is partnering with REEF to encourage Canadian consumers to Free Their Toes® with its first promotion of the year.

Throughout April, consumers who purchase REEF footwear at any of the Flip Flop Shops locations throughout Canada will receive a free surfing DVD with their purchase, while supplies last.

“There’s no better way to welcome flip flop season back than with a promotion sponsored by one of the leading surf brands in the world,” said Brian Curin, the President (Size 10) of Flip Flop Shops. “REEF brings a killer product to the table that aligns with the culture and lifestyle of Flip Flop Shops. We’re stoked to team-up with them for our first promotion of the year in Canada.”

As part of the promotion, each Flip Flop Shops location will devote its unique and innovative "flip flop tree" exclusively to the REEF product line. Plus, consumers get a sneak peek of the free DVD playing all month on the shops’ flat screen televisions. Flip Flop Shops’ staff will create further awareness for the promotion by wearing REEF-branded tees and footwear.

“Year in and year out, Flip Flop Shops continues to provide consumers with the ultimate flip flop destination experience through their great selection and knowledgeable staff. Reef continues to be a leader in the sandal category through our surf-travel inspired premium product. What this means to our customers is fit, quality and comfort for wherever your sandals take you!” said Rob Thomson, the Sr. Sales & Marketing Manager (Size 13) of REEF. “They have done a tremendous job filling a void in the action sports retail industry, and we’re honored to have been part of the ride since the beginning.”

Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as Quiksilver, Roxy, REEF, Sanuk, OluKai, and Cobian, among others. Its mission: to provide the opportunity for anyone, in any climate, to Live…Work…Play With Their Toes Exposed® with the freedom of flip flops on their feet.

“REEF is always a huge hit in our shops,” added Doug Kingston, the Canada Master Franchisee (Size 11) of Flip Flop Shops. “We’re huge fans of the Bella Costas and Coastal Cruisers and are confident our consumers will be too.”

Today, Flip Flop Shops has more than 50 locations operating throughout the United States, Canada, Guam, and the Caribbean, with 80-plus shops in the development pipeline.

For more information or to find the nearest Flip Flop Shops location, visit http://www.flipflopshops.com.

About Flip Flop Shops

Founded in 2004, Flip Flop Shops is North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as Quiksilver, Roxy, REEF, Sanuk, OluKai, and Cobian. The recipient of the International Council of Shopping Centers’ prestigious “Hot Retailer Award,” Flip Flop Shops began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®. The executive team boasts more than 50 years of franchise experience building and growing some of the world’s fastest-growing franchise concepts, category leaders and some of the world’s most well-known brands, including Cold Stone Creamery, Moe’s Southwest Grill and Nike. Recognized in the 2011 Inc. 500|5000 listing as the sixth fastest growing franchise and 12th fastest growing retailer in the nation, the brand currently boasts more than 50 shops in operation and 80-plus in the development pipeline. The company’s well-managed global expansion strategy calls for 236 locations to open in select markets by 2013. For more franchise opportunity information, visit http://franchise.flipflopshops.com/.

About REEF

REEF is the exotic surf brand enabling your journey of discovery…since 1984. Our purpose is to provide premium, comfortable, and innovative products in a sustainable manner. We are guided by the sea.

MEDIA CONTACT: Jayne Levy, Fishman Public Relations. (847) 945-1300 ext. 225 or jlevy@fishmanpr.com