Flip Flop Shops Launches Cobian's New "Archy" Line

Exclusive Launch of Cobian's "Archy" Line Gives Consumers Opportunity to Snag the Brand's Latest Footwear Only at Flip Flop Shops

ATLANTA – With beach season upon us, Flip Flop Shops is celebrating the longer days and warmer tides with the launch of the new “Archy” footwear line from Cobian, exclusively available at the leading lifestyle retailer’s shops throughout the United States, Canada, Guam, and the Caribbean.

Cobian’s newest line will only be available at Flip Flop Shops. Consumers eager to Free Their Toes® can drop by any local Flip Flop Shops to snag the new line throughout the month of May and receive a free Josh Garrel CD with their purchase, while supplies last.

“To be the exclusive carrier of Cobian’s new Archy line is a great example of what two great companies can do together for the benefit of the consumer,” said Brian Curin, the President (Size 10) of Flip Flop Shops, who added that this is also the brand’s first system-wide promotion of 2012. “We are stoked to be partnering with Cobian for the second-consecutive year and another killer promotion. Cobian is all about comfort and we know our consumers will dig the new Archy line as much as we do.”

To bring awareness to the new line, each Flip Flop Shops location will receive a promotional facelift, complete with Cobian window and counter graphics and a Cobian DVD playing on all shop TVs. The locations will also devote its unique and innovative “flip flop tree” exclusively to the Cobian product line and staff will wear Cobian-branded tees.

“We are stoked to introduce our newest line of Archy footwear exclusively at Flip Flop Shops,” said Tim Haber, the National Sales Manager (Size 12) of Cobian. “In just a few short years, Flip Flop Shops has proven to be a leader in the flip flop and sandal industry. Launching the new line exclusively at its locations was a no brainer.”

Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as Quiksilver, Roxy, REEF, Sanuk, OluKai, Cobian, and Cushe, among others. Its mission: to provide the opportunity for anyone, in any climate, to Live…Work…Play With Their Toes Exposed® with the freedom of flip flops on their feet.

“Cobian has dedicated its brand to providing durable flip flops that are both stylish and comfortable. This partnership makes tremendous strides towards our continued mission to provide anyone in any climate the opportunity to live a ‘Free Your Toes’ lifestyle,” added Alan Woods, the COO (Size 11) of Flip Flop Shops.

Today, Flip Flop Shops has more than 50 locations operating throughout the United States, Canada, Guam, and the Caribbean, with 80-plus shops in the development pipeline.

For more information or to find the nearest Flip Flop Shops location visit http://www.flipflopshops.com.

About Flip Flop Shops

Founded in 2004, Flip Flop Shops is North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as Quiksilver, Roxy, REEF, Sanuk, OluKai, Cobian, and Cushe. The recipient of the International Council of Shopping Centers’ prestigious “Hot Retailer Award,” Flip Flop Shops began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®. The executive team boasts more than 50 years of franchise experience building and growing some of the world’s fastest-growing franchise concepts, category leaders and some of the world’s most well-known brands, including Cold Stone Creamery, Moe’s Southwest Grill and Nike. Recognized in the 2011 Inc. 500|5000 listing as the sixth fastest-growing franchise and 12th fastest-growing retailer in the nation, the brand currently boasts more than 50 shops in operation and more than 80 in the development pipeline. Through its well-managed, global-expansion strategy, the brand projects 236 locations to be open or in development throughout select markets by 2013. For more information on the franchise opportunity, visit http://franchise.flipflopshops.com/.

About Cobian

Cobian is a frontrunner in the sandal industry and continues to grow rapidly due to its commitment to producing the finest footwear in the world. In an industry where companies tend to lose focus with their mass array of products, Cobian sticks with what it knows: comfortable and stylish footwear. The mission is simple: provide their customers with sandals durable enough to be worn at the beach, but refined enough to be worn in the city. At the heart of the Cobian brand is a passion for people. Therefore they will have the utmost respect and integrity for each other and those they serve: their customers. For further information on Cobian, visit www.cobianusa.com/.

MEDIA CONTACT: Megan Wallace, Fishman Public Relations, (847) 945-1300 ext. 242, mwallace@fishmanpr.com

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