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Florida Grand Opera's new Spanish-language website -
- Florida Grand Opera's new Spanish-language website
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Florida Grand Opera (FGO) announced today the launch of its new Spanish language website - www.FGO.org/es. Offering seasonal information and purchase paths in Spanish, Florida Grand Opera is one of the few arts organizations in South Florida with a bilingual website.
“Florida Grand Opera has made continuous strides to reinforce its relationship with the Hispanic community – from the addition of projected translations in Spanish to the presentation of our first zarzuela. The Spanish website takes us one step further in this effort and we are very proud we were able to launch it before the opening of the season,” said Bob Heuer, General Director and CEO of Florida Grand Opera.
The website has been live for one week and has since received just under 2,000 unique visitors. In addition to driving traffic, visitors to the Spanish website are truly engaged, browsing content for an average of three minutes – almost twice the time users spend on the English site.
FGO’s Spanish website features detailed descriptions of the season’s offerings – Luisa Fernanda, La rondine, Rigoletto and Roméo et Juliette – as well as articles on ticket sales and unique offers, such as the free Season preview CD available to the general public. In addition, the site offers a Spanish language purchase path, allowing Hispanic patrons to select subscriptions and seats in their own language.
The site can be accessed by clicking the “visit the Spanish page” link on the main FGO website or by going directly to www.FGO.org/es.
About Florida Grand Opera
Florida Grand Opera was formed in June 1994 by the merger of Greater Miami Opera, founded in 1941, and The Opera Guild Inc., of Fort Lauderdale, founded in 1945. Celebrating its 71st season of continuous performances during the 2011-2012 season, Florida Grand Opera stands as one of the oldest performing arts organizations in Florida. In addition to producing standard repertoire, Florida Grand Opera also presents lesser known operas, as well as commissions and produces new operas. Annually, main stage performances are attended by nearly 70,000 people, and education and outreach programs serve over 50,000 students. FGO offers several highly successful outreach and educational programs, including its internationally-recognized Young Artist Studio. Founded in 1984, the program attracts young singers who train and enhance their professional skills during a 35-week Miami residency. Florida Grand Opera, recognized for funding by the State of Florida, Department of State, Division of Cultural Affairs, the Florida Arts Council, and the National Endowment for the Arts. Funding is also provided, in part, by the Broward County Board of County Commissioners as recommended by the Broward Cultural Council and the Greater Fort Lauderdale Convention & Visitors Bureau, the Miami-Dade County Department of Cultural Affairs, Cultural Affairs Council, the Mayor and the Miami-Dade County Board of County Commissioners and the Miami-Dade County Tourist Development Council. Program support is provided by the City of Miami Beach, Cultural Affairs Program, Cultural Arts Council. Florida Grand Opera is a Resident Company of the Adrienne Arsht Center for the Performing Arts of Miami-Dade County and a member company of OPERA America. American Airlines is the Official Airline, Intercontinental Miami is the Official Hotel and Steinway & Sons is the Official Piano of Florida Grand Opera. For more information on Florida Grand Opera, visit us at www.FGO.org.
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