While taking part in the quest, players will get a look at the five new Civic vehicles, unlock badges, compete against friends and be able to enter for a chance to win two Honda Civics-one for them and one for their best Facebook friend. Facebook Credits rewards will be fulfilled by Wildfire, a leading provider of social media marketing software.
The quest leverages the five characters from the Civic campaign and centers around Cesar, the champion luchador. A video on the Honda Civic Facebook page and Honda YouTube channel tells how Cesar lost his Civic somewhere in the "interwebs" and needs help finding it. Players are then prompted to start the quest by accessing the app on the Honda Civic Facebook page.
?Clues will also lead players to websites such as Amazon, FailBlog, Flickr, Foodily, Foursquare, I Can Has Cheezburger, MyFonts, NOTCOT, Pandora, Threadless, Twitter, Yelp and YouTube. A few clue examples:
-Using the Shazam smartphone app, players will "shazam" each of Cesar's videos on his Honda YouTube channel playlist to find the next clue. (Alternate non-smartphone dependent clues are also available.)
-On someecards, players will look through custom, Civic character-themed cards to locate the next clue.
-On a custom-built parody of a Russian Civic website, players will translate the copy to reveal the next clue.
"We knew that to break through this crowded space we needed to create a unique and engaging experience that resonated with our extremely digital-savvy target. There have been a lot of branded games, but none quite like this. We created seven Web films, content for 30 unique sites and apps, 30 badges and even our own augmented-reality app. We hope this blows people's minds-while giving them a deeper understanding of the cars and campaign," said Jason Sperling, SVP, GCD at RPA, Honda's long-standing agency of record.
The multiplatform campaign features Aiko, the ninja; Cesar, the luchador; Jack, the urban woodsman; Mitch, the zombie and Teeny, the monster and is composed of five TV spots ("Apartment," "Woodsman," "Zombie," "Ninja," "Monster"), print placements, out-of-home, home-page takeovers and display advertising.
Friendly Honda proudly serves the Poughkeepsie, Kingston, Brewster and Newburgh, NY areas with quality Honda vehicles. If you're looking for a used car, they can assist you there as well. ??Friendly Honda provides a full line of services dedicated to their New York customers. From Honda car repairs performed by expert mechanics, to OEM Honda parts and accessories to car loans, Friendly Honda is the smart choice for your automotive needs.
??Friendly Honda is located at 1143 Dutchess Turnpike or call (866) 415-7725.