With AB-extras, Anheuser-Busch invites adult consumers to get up close and personal with the people (and Clydesdales) that make up its highly anticipated Budweiser and Bud Light commercials.
The social media dashboard and newsroom offers a visual journey through the human side of Super Sunday's ads. It uses exclusive pictures, videos, and interviews to tell the story behind "Generations," a touching commercial that features a modern Clydesdale's journey from Scottish farmlands to the Budweiser hitch.
Ab-extras's Social Media Rooms brings together conversations that are transpiring across multiple social networks (including Flickr, YouTube, Twitter, and FriendFeed) into a single view. It gives a place for the Bud community to participate and interact with each other, as well as the faces behind the global brand.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2008. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
About FutureWorks PR
With offices in Silicon Valley and San Francisco, FutureWorks PR partners with market leaders and emerging companies to increase visibility, cultivate markets, amplify conversations, and grow the community of customers.
The agency's specialty lies in its ability to understand technology and in turn, present market-specific and compelling stories and solutions. FutureWorks combines PR, Social Media, and grassroots marketing for intelligent, results-driven communications programs that impact the bottom line.
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