G3 adds to sales, marketing team

X-treme Fun Sales will oversee Rocky Mountain region for Vancouver-based ski brand.

Vancouver, B.C. (Oct. 21, 2011) - G3 (Genuine Guide Gear), manufacturer of industry-leading gear for backcountry skiing, recently added new sales representation in the Rocky Mountain territory, as well as expanded marketing support in its Vancouver headquarters.

The new Rocky Mountain sales team, X-treme Fun Sales, comprised of Brett and Kathleen Fishman and Christian Knight, brings 19 years of experience in outdoor retail sales. Headquartered in Boulder, Colo., X-treme Fun Sales has Knight stationed in the Wasatch to more fully service its territory.

In the marketing arena, G3 hired Jamie Bond from Doglotion Media to manage many of the company's marketing initiatives, including online marketing efforts.

Working in concert with G3's PR agency, Verde PR & Consulting, Bond will help tie together athlete and partner initiatives with online and print marketing efforts to send a strong, comprehensive brand message to consumers, retailers and industry professionals. New product videos, an increased presence on ski forums and social networking sites, and additional web content are all areas where Bond will be focused.

Bond comes to G3 with a decade of experience in online marketing for ski industry brands, resorts and operators such as Whistler-Blackcomb and VentureWeb. Additionally, he owns and manages Doglotion Media, Inc, an action sports marketing boutique and ski web magazine www.DogLotion.com.

About G3

Based in Vancouver, B.C., G3 Genuine Guide Gear is manufacturer of industry-leading gear for backcountry skiing. It has been making avalanche safety equipment since 1995. The G3 product line includes skis, alpine-touring and telemark ski bindings, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as an industry innovator. For more information, visit www.genuineguidegear.com or like us on Facebook at www.facebook.com/genuineguidegear.