FIRST GLUTEN FREE COOKIE ENRICHED WITH PROBIOTICS DEBUTS IN NORTHEAST OHIO

New iKukyT Cookie Enriched with the Probiotic GanedenBC30r Provides Great Taste Plus Digestive and Immune Benefits to Consumers

CLEVELAND, October 4, 2011 - The first gluten free, probiotic cookie: iKukyT debuted at Heinen's supermarkets throughout Northeast Ohio this week. iKuky is the first commercially available chocolate chunk cookie to contain the probiotic GanedenBC30 which helps support the digestive and immune systems. iKuky has a retail price of $6.99 for a 10 count cookie package and is available in four flavors: Chewy Chocolate Chunk, Pecan Chocolate Chunk, Double Chocolate Chunk and Cranberry Chocolate Chunk.

The iKuky brand is part of a growing trend of products promoting health and wellness through the addition of functional ingredients. In addition to probiotics, iKuky is gluten free, cholesterol free, lactose free, contains no trans fats and is OU (Orthodox Union) Kosher certified. When compared to other gluten-free products, the iKuky is soft, easy to digest and delicious.

The cookie is the brainchild of Intelligent Probiotics, a specialty consumer foods healthcare company that develops innovative delivery systems using effective strains of probiotics Bhaven Patel, Chief Executive Officer of the Mahwah, NJ-based company says they have created an "elite" brand of cookies.

"Everyone should have a daily dose of probiotics," Patel said. "The benefits of probiotics are well documented and we have created a cookie that everyone could enjoy everyday. The iKuky tastes great and delivers wellness benefits so no one will feel guilty eating them or giving it to their kids on a daily basis. Finally there is a cookie for the entire family."

Patel said yogurt, which aids digestion, is a staple in diets around the world including Europe, Asia and Japan. While the popularity of probiotics continues to rise around the world and in the U.S., Patel said most Americans believe that live bacteria, which aids digestion are only available in yogurt or as a probiotic nutritional supplement such as a pill. He saw an opportunity to create a product so parents no longer have to trick children into eating healthy foods.

Northeast Ohio is a Center of Probiotic Research
According to Patel, it is no accident the iKuky is debuting in Northeast Ohio. Cleveland-based Ganeden Biotech is a world leader in probiotics used for food and beverage manufacturing and spearheaded the development of the cookie. Ganeden Biotech's probiotic ingredient, GanedenBC30r (Bacillus coagulans GBI-30, 6086) is able to survive many harsh manufacturing processes, including those used in baking. By incorporating GanedenBC30 into the mix, Intelligent Probiotics was able to develop a treat that satisfies the taste buds and helps balance good and bad bacteria in the digestive system.

Ganeden Biotech Vice President of Business Development Mike Bush said, "Most probiotics do not survive when exposed to extreme temperatures and they do not remain stable on the shelf without refrigeration. However, the structure of GanedenBC30 allows it to with stand many processing conditions because of its naturally occurring layer of organic material that protects the genetic core of the bacteria." According to Bush, the probiotic GanedenBC30 is available in a wide variety of consumer food products including wraps, energy nutrition bars, pizzas, smoothies, tea, chocolate, milk, yogurt and cookies.

For more information about iKuky, go to www.intelligentprobiotics.com. For more information about Ganeden Biotech and GanedenBC30, visit www.ganedenlabs.com.


About Intelligent Probiotics
Intelligent Probiotics is a specialty consumer healthcare company which is involved in the formulation and marketing of unique strains of body-smart probiotics strains via innovative delivery systems. They believe probiotics should be part of everybody's daily diet. It is their mission to encourage the general public to consume probiotics through a variety of foods consumed on a daily basis. Intelligent Probiotics strongly believes that a major component of humans' digestive systems are based on the balance of the good and bad bacteria found in the gut. They believe that by consuming probiotics on a daily basis, in the right dose and form it will help maintain this critical balance and improve the overall well being of the human body.


About Ganeden Biotech, Inc.
Founded in 1997, Ganeden Biotech is based in Cleveland, Ohio, and is at the forefront of probiotic research and innovative product development with GanedenBC30r, its patented, probiotic ingredient. GanedenBC30 can be found in more than 50 foods, including popular brands like Red Mango frozen yogurt and ice teas, Naked Pizza pizza dough, Heartland Sweeteners Nevella with Probiotics, and R.C. Bigelow's Herb Plus Tea. For more information on the probiotic ingredient, GanedenBC30 and licensing opportunities for food and beverage applications, visit ganedenlabs.com.

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