"We're firm believers in the importance of engagement," said Jim Craig, Marketing VP, 1st Advantage. "The more engaged a member is with 1st Advantage, the more loyal they are. PFM provides a much greater level of engagement than traditional homebanking and we are looking forward to offering this service to our members."
"1st Advantage is building a world class brand and we are excited to be part of the effort," said Shawn Ward, CEO, Geezeo. "Jim and the 1A Management Team know how critically important the online environment is and see OFM tools like PFM as serious engagement banking enablers."
This is Geezeo's 4th client gain during the month of July. 1st Advantage already utilizes Geezeo's Community Answers Platform. The credit union, has been aggressive in branding and recently launched their new website. The Geezeo PFM solution will complement this effort.
About 1st Advantage FCU
Founded in 1951, 1st Advantage Federal Credit Union provides a wide variety of financial products and services to its members. 1st Advantage Federal Credit Union is community chartered, meaning membership is open to all who "live, work, worship, or go to school in, and businesses and other legal entities located in the area known as the Virginia Peninsula Region." Its membership of nearly 60,000 is located in all 50 states and around the world. With assets of over $500 million, 1st Advantage Federal Credit Union currently operates 11 branches from Richmond to Virginia Beach.
Founded in 2006, Geezeo offers an integrated suite of Online Financial Management (OFM) tools and services including Personal Financial Management (PFM) software for banks and credit unions. PFM empowers online customers, giving them a holistic view of their financial assets, liabilities and budgets. Geezeo's unique platforms help financial institutions develop online customer dialog while generating growth through customer acquisition and increased wallet share. For more information on the privately held company, visit www.geezeo.com.