NEW YORK, NY (November 2, 2011) -- Vizibility Inc. (http://vizibility.com), an online identity management company, today announced that it is teaming up with Lawyers.com, a free service from LexisNexis Martindale-Hubbell, to jointly conduct a survey on the use of social media tools in legal marketing. The new survey is a follow-up to a study Vizibility conducted in July and August on the use of QR (quick response) codes, a mobile marketing tool, by legal professionals. You can view the results from the previous QR code study at http://infographics.vizibility.com.
The new study targets the membership of the Legal Marketing Association and attorneys and marketing professionals at a variety of law firms nationwide. The purpose is to reveal the extent to which legal marketers currently use social media to build their brands online and attract new clients. It will also explore participants’ future plans to incorporate social media elements into their marketing campaigns, the types of tools they plan to use, how they measure campaign effectiveness and social media policies that govern use. To encourage widespread participation among busy professionals, the survey is brief – less than 10 questions – and takes only a few moments to complete.
“We know the use of social media marketing by lawyers is growing, but there’s not much information available on the specific tools attorneys use, what they hope to gain and how they measure ROI,” said Vizibility founder and Chief Executive Officer James Alexander (http://vizibility.com/james). “Our QR code survey revealed some exciting insights into the prevalence of mobile marketing in the legal industry. We hope this survey sheds additional light on a phenomenon that is mostly understood anecdotally today.”
The survey is open now and will close on November 18th. Survey participants who provide their contact information will be offered a first look at the findings. Vizibility plans to follow up with a webinar to review the results and recommend best practices to maximize social media impact. The survey can be accessed at http://survey.vizibility.com.
“Social media is an important element in legal business development and marketing initiatives,” said Larry Bodine (http://vizibility.com/larrybodine), Editor-in-Chief of Lawyers.com and martindale.com. “We’re looking forward to assisting attorneys and law firm marketing staff in improving their results by applying the lessons learned from this survey.”
About LexisNexis® Martindale-Hubbell®
High quality buyers of international legal services trust LexisNexis® Martindale-Hubbell® to help them identify, validate and select a law firm or lawyer every day. Martindale.com® is a leading international law directory connecting law firms and buyers of legal services worldwide. With over 8 million unique visitors per year, it provides global visibility for law firms, helping them to be found by prospective new buyers of legal services who are searching the internet.
About Vizibility Inc.
Vizibility Inc. (http://www.vizibility.com) delivers the world's first online identity management platform for individuals and professional services firms. The Vizibility platform is being integrated into websites and businesses where it enables their users to curate, organize and share individual online identities via SearchMeTM buttons, links and QR codes. U.S. Patents 7,831,609 and 7,987,173. Other patents pending. Find us in Google at http://vizibility.com/news.