The interactive session will focus on the essentials for associations when managing a crisis -- and most importantly how to plan for and avoid crises in the first place.
"You don't build reputation during a crisis. That's the time when you withdraw on the bank of goodwill that you've built up over time with your stakeholders," Gilchrist said
Gilchrist's Top Three Crisis Tips:
1. Regularly engage with key constituents both online and off
2. Continuously monitor your ecosystem inside and out
3. Failure to plan is planning to fail -- don't wing it
Pam Gilchrist is a professional speaker and international-award winning, Fortune 500 communications and leadership expert. As chief strategist and CEO at the Gilchrist GroupT, she advises organizations on how to have more impact by focusing on breakthrough business strategies, brand identity and influencer engagement.
She has guided organizations through crises ranging from reputation to tragedy for more than 25 years and is "on call" for numerous organizations. Gilchrist is accredited (APR) by the Public Relations Society of America where she is a member of its Counselors Academy. Gilchrist also serves as operations director for the National Speakers Association Ohio Chapter and on the public relations committee for the Nothern Kentucky Chamber of Commerce.
The Gilchrist Group is a strategic business consulting firm specializing in business growth, executive leadership and high impact communications. The firm has special expertise in guiding organizations through times of significant growth and change.
When you want impact - choose the Gilchrist GroupT.
We build businesses. www.gilchristgroup.com