Goba and American Majority Racing partner to engage NASCAR fans in the electoral process using mobile technology

NASCAR fans can join the Pledge to Vote campaign by texting "Majority" to 66502

Nashville, Tenn. (April 12, 2012) - American Majority Racing has selected Goba as a technology partner in its drive to engage millions of NASCAR fans in the electoral process.  Goba will provide an app and services that will make it easier for American Majority Racing to engage with interested NASCAR fans through their mobile devices.

American Majority, the nation’s leading conservative grassroots training organization, is excited to announce this partnership because, along with teaming with NASCAR driver Jason Bowles and car #81 MacDonald Motorsports, it is a step closer to encouraging all Americans to register and vote in the upcoming 2012 elections. The American Majority Racing program has been designed to educate Americans about the importance of voting in this crucial election in November.

“The American Majority Racing program is designed to educate Americans about how smaller government and less spending will ‘Keep America Free,’” said Ned Ryun, President of American Majority. “We need to engage all Americans in the process this year so we can protect our freedom from the triple threat of big government, runaway spending and massive debt.  Goba will enable us to reach voters more effectively and help ensure this national program is a great success.”

Using Goba’s app and services, American Majority Racing will provide text updates throughout the season about exclusive ticket and price giveaways, including hats, signed Hero Cards, and more. Members of the text team will also receive first updates regarding upcoming races and how they can help remind their friends to turn out and vote on Election Day. Text ‘Majority’ to 66502 to become a part of the newly launched text team today. 

Goba CEO, John Dayani, said, "Organizations are signing up to use Goba technology because they need new ways of engaging with their audiences beyond social media, traditional marketing, and text campaigns that work with mobile. There's no better way to mobilize the vote than on a mobile device."

 

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ABOUT GOBA

Goba LLC was founded with a passion to create technology that helps people build and maintain face-to-face relationships. Goba provides the Goba Engage™ engines for corporations, universities and technology providers that wish to incorporate greater personal engagement into their mobile strategy. Goba is headquartered in Nashville, Tennessee and has recently closed Series A round funding and announced a number of exciting partnerships.  Popular analysts are noting how Goba is a pioneer in the personal media space, such as this article from Mashable entitled Why Social Media Needs to Get More Personal. Further information is available at http://www.goba.mobi.

ABOUT AMERICAN MAJORITY RACING

American Majority Racing is a national program of American Majority, the nation’s leading conservative grassroots training organization.  The program is designed to target millions of NASCAR fans from all political backgrounds in an unprecedented effort to engage them in the electoral process.  Having teamed up with NASCAR driver Jason Bowles and car #81 MacDonald Motorsports for the 2012 NASCAR Nationwide Series racing season, the American Majority Racing program is designed to educate Americans about how smaller government and less spending will “Keep America Free.”  Through www.PledgetoVote.com, American Majority Racing encourages all Americans to register and vote in the 2012 elections.

 

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Goba Contacts

Media:

Luther Cale

615-829-6411

luther@goba.mobi

Sales/Business Development:

Austin Walne

615-483-1925

Austin@goba.mobi

 

American Majority Racing Contact

Thomas Basile

917-579-2216

tbasile@empirestrategy.com