FILM FESTIVAL PARTNERS WITH THE MUSEUM OF THE HOLOCAUST TO SHOWCASE GREEN FILMS WITH A HOLOCAUST OR WORLD WAR II THEME

2012 GOING GREEN FILM FESTIVAL @ MIRACLE MILE TO BE HELD AT THE PACIFIC THEATERS AT THE GROVE IN LOS ANGELES

Los Angeles landmark, The Grove, to host Going Green Film Festival @ Miracle Mile at the Pacific Theaters April 18-20, 2012.

Los Angeles, CA - June 22, 2011 - The 2012 Going Green Film Festival at Miracle Mile today announced that the 2012 fest will be held at the Pacific Theaters located at the Grove in the historic Miracle Mile district of Los Angeles. The festival showcases green films-films produced with a minimal carbon imprint, films with alternative forms of transportation featured, or feature third-world issues or wildlife. This year's festival submissions will include a focus on green films with a Holocaust or World War II theme.

The 2012 Going Green Film Festival at Miracle Mile will announce its feature film slate in February of 2012. The festival highlights films that use environmentally friendly production practices and materials, as well as producers, studios, and television networks who've recognized the need to consider the planet during every step of production. Green celebrities will also receive kudos.

"The entertainment industry as a whole is a very clean industry," said Patrice Williams, Festival Director. "But we still can improve. When a studio head or a producer says, `Greening the production/set may take a little effort, but it's the right thing to do', we really have to applaud that and recognize them."

The April 18, 2012 kickoff to the festival will be hosted by a celebrity MC with the screening of the legendary Italian classic film, "The Bicycle Thief" free to the public on the central green at The Grove.

April 19, 2012 is Yom HaShoah-Holocaust Remembrance Day and will be observed at the Los Angeles Museum of the Holocaust, located across the street from the Grove at Pan Pacific Park. (Yom HaShoah-Holocaust Remembrance Day commemorates the lives and heroism of Jewish people who died in the Holocaust between 1933 and 1945).

Mark A. Rothman, Executive Director of the LAMOTH comments, "Los Angeles Museum of the Holocaust is thrilled to be part of the Going Green Film Festival at Miracle Mile. As a candidate for Silver LEED certification, the Museum committed itself to making a significant contribution to reducing our environmental footprint. Our building itself nestles directly into Pan Pacific Park, and provides an extension of green space with a breathtaking, native-plant and drought-tolerant garden roof. Thus our ability to provide environmentally responsible content, through our partnership with the festival, furthers our commitment to improving our world."
 
Other events that day include a panel Q&A discussing green filmmaking, film finance, plus a filmmaker reception.

April 20, 2012 is the third and final day of screenings. An awards ceremony and gala reception will also be held, honoring filmmakers whose films have been recognized at the festival, as well as those green celebrities and producers who have "greened" their productions significantly in the past year.

HISTORY: The Going Green Film Festival at Miracle Mile was formerly known as the Going Green Film Festival. The growing resurgence of the Miracle Mile area which serves as a home to top entertainment companies, is the home to the Los Angeles County Museum of Art and the Museum of Contemporary Art, has become a cultural hub of the city; thereby encouraging the name change for the festival.

Submissions of feature films, shorts, and documentaries for the festival are now open. Earlybird submission deadline is June 30, 2011. The final, extended deadline for submissions is December 1, 2011.

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