FOR IMMEDIATE RELEASE
February 16, 2012 (Quincy, MA) – Good Sports, a national non-profit organization that provides sports equipment to disadvantaged youth, today announced a strategic partnership with Easton-Bell Sports that will provide a greater number of girls and boys with opportunities to participate in athletic activities.
As part of this partnership, Easton-Bell Sports will provide sports equipment from each of its brands, Easton, Bell, Riddell, Giro and Blackburn, for Good Sports to distribute to programs in need nationwide. This equipment will enable more American youth to participate in sports and fitness activities, a critical component of supporting healthy, active lifestyles for young people.
“The mission of Good Sports – to make organized physical activity accessible to every child regardless of ability to pay – is one that we align with very strongly at Easton-Bell Sports. Our portfolio of sporting goods products across hockey, football, lacrosse, cycling, and snow and power sports enables us to provide meaningful equipment donations to help Good Sports serve more youth and decrease costs for families,” said Donna Flood, Chief Operations Officer of Easton-Bell Sports and a member of the Good Sports Advisory Council. “We look forward to engaging our employees and consumers in our new partnership with Good Sports.”
Easton-Bell Sports aims to incorporate its partnership with Good Sports throughout its philanthropic and marketing strategies including employee-driven programs, cause-marketing initiatives, and brand marketing campaigns.
“Sports and fitness activities are crucial to the healthy physical, emotional, and social development of children,” said Melissa Harper, CEO of Good Sports. “This partnership will make sports accessible to thousands of children in need across the country. We are so grateful to Easton-Bell Sports for their commitment to Good Sports’ goal of getting everyone in the game.”
About Easton-Bell Sports
Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Easton, Bell, Giro, Riddell and Blackburn. Its products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Van Nuys, California, the company has 31 facilities worldwide. More information is available at www.eastonbellsports.com.
About Good Sports
Good Sports helps to lay the foundation for healthy, active lifestyles by providing athletic equipment, footwear, and apparel to disadvantaged young people nationwide. By partnering with sporting goods manufacturers, Good Sports is able to get the necessary equipment into the hands of the kids that need it most, giving them a chance to get in the game. Since 2003, Good Sports has provided over $6 million worth of equipment to nearly 750 youth programs, impacting more than 350,000 kids. For more information on how you can help support Good Sports, please visit www.goodsports.org.
Good Sports, Inc.
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