"FIT KIDS" RECEIVES MORE THAN $8,000 WORTH OF SPORTS EQUIPMENT FROM PEPPERIDGE FARM AND GOOD SPORTS

Donation Made Possible by Campbell Soup Foundation

NORWALK, CONN., (May 15, 2012) — On Monday, Norwalk Mayor Richard Moccia joined in the “Fit Kids”  Field Day celebration at Cranbury School where more than $8,000 in sports equipment was donated to the popular afterschool program.

According to recent studies, nearly 44% of Norwalk 6th graders are overweight or obese stemming from poor nutrion and physical inactivity. “Fit Kids” is an evidence-based after school program from the Norwalk Health Department and the Exercise Science program at Sacred Heart University which promotes health among Norwalk’s children.

“With childhood obesity at epidemic proportions, the health of our nation’s children is a top priority for many organizations,” said Theresa Argondezzi, Health Educator at the Norwalk Health Department. “The generosity and support provided by Pepperidge Farm, its parent company, Campbell Soup, and the Campbell Soup Foundation are making it possible to impact this critical social issue and ultimately to improve the health of young people in our communities. We are extremely grateful for their support.”

This year Campbell Soup Foundation partnered with Good Sports, Inc., a nonprofit organization, to make a donation of sports equipment to a deserving community program. “Fit Kids” was chosen in recognition of the outstanding contributions that they have made to the children of Norwalk. This donation will enable expansion of the “Fit Kids” program to more schools and camps, while reaching more Norwalk students than ever before.

About Pepperidge Farm
Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company’s most popular products are Sausalito® and Milano® cookies, Goldfish® and Baked Naturals® crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm® Swirl, Farmhouse and Whole Grain. The company added Ecce Panis® gourmet artisan breads to its portfolio in 2009. Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been part of Campbell Soup Company since 1961.

About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.
 


About Fit Kids
Fit Kids began in 2007 as a partnership between the Health Department, Sacred Heart, and Norwalk Community College. It continues to expand and improve based on feedback from Health Department partners, including the Norwalk YMCA and After the Bell, the afterschool providers through which Fit Kids is delivered. This year, more than 100 students at three elementary schools (Columbus, Cranbury, and Kendall Elementary Schools) participated in Fit Kids through these afterschool programs, and Sacred Heart University student volunteers helped to deliver the lessons at each site. The Fit Kids curriculum was designed not only to deepen students’ knowledge of nutrition and physical activity, but also to increase their confidence in their ability to make healthy choices.

About the Norwalk Department of Health
Under the direction of the mayor, and with valuable guidance from its six-member Board of Health, the Norwalk Health Department provides a variety of services and programs to fulfill its mission: to prevent and control the spread of disease, promote a healthy environment, and protect the quality of life within its changing community. More information is available at www.norwalkhealth.com.

About Good Sports
Good Sports, Inc, is a nonprofit organization that helps to lay the foundation for healthy, active lifestyles by providing athletic equipment, footwear, and apparel to disadvantaged young people nationwide.  More information is available at www.goodsports.org.