February 6, 2012 (Boston, MA) – Good Sports announced today the launch of its Sporting Goods Advisory Council created to help advance their goal of giving all youth the opportunity to play sports.
“Sporting goods companies are key partners for us in executing our mission,” says Christy Keswick, Good Sports’ Chief Operating Officer. “The expertise of the executives on this Council is a critical part of our strategy to ensure that we are creating mutually beneficial relationships for our valued partners while maximizing our impact on the community.”
The primary responsibility of this council will be to advise Good Sports leadership on industry issues, needs and requirements; provide thoughtful leadership in developing innovative concepts and strategic direction, and help communicate and promote Good Sports’ mission and programs. “With the diversity and experience base of this Advisory Council in the sporting goods industry, it is my expectation that we will be able to offer Good Sports key industry insights that will add value to an already invaluable organization,” says Dan Touhey, President, PSI91 (Under Armour Inflatables Licensee).
The founding members of the Council include:
• Fran Allen—Senior Vice President of Global Sales, Saucony, Inc
• Donna Flood—Chief Operating Officer, Easton-Bell Sports
• Tom Howard—former Sales & Marketing Director at KT Sports/AMF division of Sportcraft
• Dan Touhey—President, PSI 91 (Under Armour Inflatables Licensee)
• Dave Rossi—Chief Operating Officer, Pivotal 5
"There is nothing more rewarding in our business than helping kids and nobody does it better than Good Sports,” says Dave Rossi, one of the founding board members and COO of Pivotal 5.
“In the past I have participated in some programs with the Good Sports team and was always impressed by the dedication and work that is generated on behalf of kids who could use a break. I am very proud to take a more active role in supporting such an outstanding initiative and I look forward to helping kids stay active and safe playing the sports we all love."
For more information about Good Sports and to learn how you can get involved, please visit www.goodsports.org.
ABOUT GOOD SPORTS Good Sports is a non-profit organization that helps to lay the foundation for healthy, active lifestyles by providing sports equipment, footwear, and apparel to disadvantaged young athletes nationwide. In partnership with sporting goods manufacturers and retailers, Good Sports has provided more than $6 million worth of sports equipment impacting over 350,000 kids.