Yamamoto Thought Leader Paul Saarinen to Present at Social Media Conference

Paul Saarinen, Director of Digital Strategy at Yamamoto
Paul Saarinen, Director of Digital Strategy at Yamamoto
  • Paul Saarinen, Director of Digital Strategy at Yamamoto
    Paul Saarinen, Director of Digital Strategy at Yamamoto
    Paul Saarinen, Director of Digital Strategy at Yamamoto
    Paul Saarinen, Director of Digital Strategy at Yamamoto
MINNEAPOLIS — May 21, 2012 — Paul Saarinen, Direct of Digital Strategy for Minneapolis agency Yamamoto, will be presenting a talk entitled “It’s in Your Genes” at the upcoming Predictive & Social Media Analytics and the World of ‘Big Data’ Conference.

Mr. Saarinen’s much-anticipated presentation explores bleeding-edge considerations at the fascinating intersection of marketing and genomics, such as:
--Does your DNA predispose you to having more influence?
--What genetic traits give you a higher Klout score?
--What are future moral and ethical considerations for using DNA information in marketing, advertising and health care?

“More and more, marketers are looking to tap into data to determine the value of a person,” explains Saarinen. “Tools like Klout, PeerIndex and Avenue Empire are developing their businesses around your influence. The question we have to answer is: How might this data hold the key to the future of marketing, advertising and lowering the cost of health care?”

The Predictive & Social Media Analytics and the World of ‘Big Data’ Conference brings together Minnesota business leaders to explore the newest ways social data is being used in business today.

The conference runs from 8:00 AM to 4:30 PM on Monday, May 21, 2012 at the Medtronic Campus.

More information and registration is available at http://minneanalytics.eventbrite.com/.


About Yamamoto (www.go-yamamoto.com):
Yamamoto is a full-service Minneapolis-based agency that moves mountains for clients by harnessing the power of simple ideas and brilliant execution. We are an MDC Partners agency and a co-sponsor of Brand Matters, the leading speakers’ forum on marketing in the Twin Cities.

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