PARK CITY NAMED WORLD'S FIRST `GOLD RIDE CENTER'

The town becomes the model for IMBA Ride Center Programs.

BodPARK CITY, UTAH (May 22, 2012) – Bike season is upon us, and there’s literally no better place to ride than Park City. In November, the International Mountain Biking Association (IMBA) announced that it had named Park City its first “Gold Ride Center,” presenting the award to Park City Municipal.



“We’re awarding our highest designation to this amazing mountain bike destination,” IMBA regional director Ryan Schutz said. “No location better exemplifies the Ride Center ideal of offering great options for any level of rider and any style of riding.”



The IMBA ranks locations for possible Ride Center status based on a comprehensive range of criteria, which take into account overall trail mileage, as well as area lodging and restaurants.



Park City not only excelled in all those areas, said IMBA director of development Rich Cook, but also demonstrated “a commitment of master planning. The sheer number of miles of trails is fantastic – there are more than 400! But what's really important is that they function as a cohesive network, with signage and trail connections that create an enormously rich mountain bike experience."



With the award, Park City is now listed as a Gold Ride Center on the IMBA website, www.imba.com. Local officials already expect it will attract more summer tourists to the area. In addition, Historic Park City is a hub where single track can be accessed by chairlift or straight from Main Street.  Mountain bike rentals are available at both Destination Sports and Utah Ski and Golf in the Historic District.



“Being the first IMBA Gold Ride Center destination is a tremendous honor, and it’s the kind of thing that will bring more summer and fall visitors to Park City,” said Jonathan Weidenhammer, Park City’s economic development director. “Steps that we’ve taken as a community like opening this tunnel for safely walking and biking around town contribute to this being such a bike friendly place.”



To learn more about the Gold Ride Center Award or the Historic Park City Alliance, contact Christa Graff, of Graff Public Relations, LLC, at 435-640-7921 or christa@graffpr.com.



HISTORIC PARK CITY: 'THE MAIN ATTRACTION'

With a thriving business district that boasts more than 250 shops, restaurants, resort and cultural activities, art galleries and signature events, it's no doubt that Historic Park City is "The Main Attraction." The Historic Park City Alliance (HPCA), is dedicated to promoting Park City's Main Street and surrounding area as a viable, vital and dynamic place to live, work and play while also encouraging business development and enhancing activities that benefit the district.



Nestled in the valley bordered by Park City Mountain Resort on one side and Deer Valley Resort on the other, it is the heart and soul of our mountain town and the epicenter of all that is fun and spontaneous.  Historic Park City serves as the backdrop to Park City's annual marquee events including the Sundance Film Festival, Park City Arts Festival, Park City Food & Wine Classic and Savor the Summit. Favorite locals' activities on Main Street include the Park Silly Sunday Market and Friday Night Gallery Stroll.



For more information on Historic Park City Business Alliance, visit the web at www.historicparkcityutah.com.
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