ALL NEW INTERACTIVE PLAY MAT DESIGNED TO ENGAGE AND STIMULATE LEARNING FOR BABY THROUGH EARLY CHILDHOOD

Creative Baby iMatT - My Animal World

COLT, AR (February 2012) - Using leading edge technology, Creative Baby Inc. designed a new and exciting interactive playmat called the i-Mat™ that stimulates learning as it entertains from the moment parents put their child on it.  The company releases it’s first in a series of themed interactive soft foam mats with the i-Mat My Animal World.  Featuring a full color illustration of animals from around the world, the iMat serves as a visual fun playland with dozens of cute animals that babies will enjoy looking at and exploring.  Name bubbles are included to start the visual connection of words and names with images. 

Unique to this play mat is the magic pen that brings the i-Mat to life.  By touching the pen to the mat, the animals “talk” and songs play.  As the child grows, parents can begin teaching their child up to three languages (English, Spanish and Chinese) simply by touching the pen to the image and the child hearing the word repeated back in the designated language mode.  When the child is old enough to hold the pen and activate the mat on their own, he can play learning games on that iMat that challenges him to seek things out while he learns about the animals and the world around them.

The i-Mat and pen will be bundled and retail for $89.99.  The pen will also be available for purchase separately for $69.99.  Creative Baby will add and release more iMat themes in the future, which will retail for $29.99.  Consumers can purchase the i-Mat at www.creativebabyinc.com or Sensational Beginnings (www.sensationalbeginnings.com).

For wholesale inquiries, please contact Dan Orsini at (734) 307-7857 / orsinidan@aol.com.  For press inquires, please contact Barbie Davalos at grand avenue pr at (818) 760-5177 or info@grandavenuepr.com.
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