Gregory Mountain Products Appoints Backbone Media as PR Agency of Record

(Salt Lake City, Utah) - Gregory Mountain Products, the industry leader in backpacks and adventure travel gear, announces the appointment of Backbone Media as its public relations agency of record.

"Backbone is an ideal match for Gregory," says Andy Yorkin, Gregory Mountain Products North American Marketing Manager. "Backbone offers an in-depth understanding of the markets we serve and the ability to maximize brand awareness through all aspects of media."

Backbone Media's Penn Newhard comments, "Gregory has a terrific heritage and we're excited to build upon their solid foundation to help expand their brand recognition."

This fall, Gregory will enter the adventure travel market with its highly anticipated Axis Travel Series. Gregory's commitment to deliver innovative backpack technology through extensive research, state-of-the art design and rigorous testing extends to every feature of this new collection. Designed from the ground up with input from serious travelers, Gregory's proprietary Custom Chassis and Wide Handle System offer more efficient packing and greater stability than any other travel luggage on the market.

Founded in 1998, with offices in Carbondale, Colo. and Jackson, Wyo., Backbone is a progressive media and PR agency specializing in the outdoor and active lifestyle marketplace, representing over 30 category-leading clients. Backbone offers a full suite of services including public relations, media planning and buying, and social media strategy. For a complete client list and further information, visit http://www.backbonemedia.net.

ABOUT GREGORY MOUNTAIN PRODUCTS:
For nearly 35 years, Gregory has been the longtime leader in expedition, backpacking, daypacks and travel gear. World renowned for setting durability, comfort and performance standards in all their products, Gregory has won awards for its pack designs from such diverse media outlets as Outside Magazine, Backpacker Magazine, National Geographic Adventure, Popular Science, Men's Journal, Consumers Digest and Alpinist Magazine. Responsible for many industry firsts in backpack fit and design, the Gregory research and design team, including company founder Wayne Gregory, continues to lead the way in innovative backpack technology and performance. For more information about Gregory, visit http://www.gregorypacks.com or call 877.477.4292.