HESTRA PARTNERS WITH SKIING BUSINESS TO RECOGNIZE INDUSTRY LEADERS

Specialty Retailers, Employees & Representatives Honored During SIA 2012

FOR IMMEDIATE RELEASE
January, 2012

(Golden, Colo.)— HESTRA, the leading international glove brand in skiing, outdoor recreation and leisure, has partnered with Skiing Business to present the brand’s annual Industry Awards during the 2012 Snowsports Industries of America (SIA) show in Denver. The awards, determined by peer nominations, recognize specialty retailers in eleven categories, manufacturer representatives in three categories and new for 2012, a Shop Hero award will also reward three exceptional employees with an all expense paid trip to Jackson Hole Mountain Resort. The finalists for this year’s awards were announced last week on SkiingBusiness.com.  

Partnering with HESTRA to deliver the 2nd Annual Skiing Business Awards is a perfect match says Ben Rifkin, Publisher of Bonnier Mountain Group, Skiing Business’s parent company. “HESTRA is an esteemed brand intent on delivering products with superb quality and design, and Skiing Business aims to help specialty retailers build better businesses through accessible, high-quality information,” said Rifkin. “We both care deeply about the health of the retail community and snow sports industry and we’ll recognize those individuals and businesses that are leading the way.”

USA HESTRA President Dino Dardano is equally excited about the partnership. “Skiing Business’s Industry Awards are a great way to recognize the hard work of specialty retailers and their employees throughout the year,” said Dardano. “Our industry would not be where it is without their continued support.”

The Skiing Business Industry Awards party presented by HESTRA will take place on Thursday, Jan. 26 at the Space Gallery in Denver. Oskar Blues Brewing Company will provide transportation to and from the Convention Center for attendees. Invitations to the event are available through Skiing Business and HESTRA.

For invitations to the 2nd Annual Skiing Business Industry Awards Party, visit HESTRA at the 2012 SIA Snowshow at booth # 2160.

For more information on HESTRA, go to www.hestragloves.com, e-mail info@hastrausa.com or call 888-939-9969.

PR Contact: pr@hestrausa.com Beth Jahnigen Pappas, 970-471-5352. Jamie Gunion,970-331-5568