Honey Stinger Introduces Chocolate Stinger Waffle

February 21, 2012 - (Steamboat Springs, Colo.) – Honey Stinger, the leading manufacturer of honey-based nutritional products, announces the latest addition to their critically acclaimed and award-winning Stinger Waffle lineup - chocolate. The original Stinger Waffle was suggested by Honey Stinger co-owner Lance Armstrong and quickly became a favorite among runners, cyclists, triathletes and moms. The original waffle, along with the vanilla, strawberry and now chocolate versions all provide 160 calories of great-tasting, organic energy.

“Sales of our organic Stinger Waffles have exceeded expectations and customers have asked for a chocolate version since their introduction,” states Bill Gamber, Honey Stinger co-founder. “We view the response to the Waffles from athletes across the globe as confirmation that energy foods that are delicious as well as healthy will continue to drive sales in the category.”

The traditional stroopwafel, which originated in the Netherlands over 200 years ago, is a waffle made from two thin layers of baked batter with syrup filling. In the Netherlands and Belgium, stroopwafels are sold in the streets and are popular with European cyclists looking for a quick boost of energy.

Rather than syrup, the Stinger Waffle uses organic honey and other organic ingredients, making Stinger Waffles a certified USDA Organic product. Each waffle is wrapped individually for easy transport and retails for $1.39. The Chocolate Stinger Waffle will be available March 15, 2012. 

FAQ:

  • AVAILABLE: March 15, 2012 (available immediately for pre-order)
  • MSRP: $1.39 (U.S.)
  • INGREDIENTS: Organic wheat flour, organic palm fruit oil, organic rice syrup, organic cane sugar, organic whole wheat flour, organic cocoa, organic soy flour, organic honey, natural flavor, sea salt, organic soy lecithin, baking soda.

About Honey Stinger
Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, protein bars, energy gels, organic waffles and organic chews. Fueling some of the country's top cyclists, runners, triathletes and teams including co-owner Lance Armstrong, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.