(Steamboat Springs, Colo.) – Honey Stinger, the leading manufacturer of honey-based nutritional products, announces a new twist on their critically acclaimed and award-winning Stinger Waffle - vanilla. The original Stinger Waffle was suggested by Honey Stinger co-owner Lance Armstrong and quickly became a favorite among runners, cyclists, triathletes and moms. The original and the new vanilla version both provide 160 calories of great-tasting, organic energy.
“The original Stinger Waffle has been an enormous success and continues to receive awards and recognition from customers, athletes and the media,” states Bill Gamber, Honey Stinger co-founder. “We’re confident that vanilla as a second Stinger Waffle flavor will help us build upon the momentum and increase sales.”
The traditional stroopwafel, which originated in the Netherlands over 200 years ago, is a waffle made from two thin layers of baked batter with syrup filling. In the Netherlands and Belgium, stroopwafels are sold in the streets and are popular with European cyclists looking for a quick boost of energy.
Rather than syrup, the Stinger Waffle use organic honey and other organic ingredients, making Stinger Waffles a certified USDA Organic product. Each waffle is wrapped individually for easy transport and retails for $1.39. The Vanilla Stinger Waffle will be available beginning March 21.
About Honey Stinger
Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, gels and organic chews. Honey Stinger fuels some of the county's top cyclists, runners, triathletes and teams. In early 2010, the company welcomed Lance Armstrong to its ownership team. Honey Stinger products are available at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.
“The original Stinger Waffle has been an enormous success and continues to receive awards and recognition from customers, athletes and the media,” states Bill Gamber, Honey Stinger co-founder. “We’re confident that vanilla as a second Stinger Waffle flavor will help us build upon the momentum and increase sales.”
The traditional stroopwafel, which originated in the Netherlands over 200 years ago, is a waffle made from two thin layers of baked batter with syrup filling. In the Netherlands and Belgium, stroopwafels are sold in the streets and are popular with European cyclists looking for a quick boost of energy.
Rather than syrup, the Stinger Waffle use organic honey and other organic ingredients, making Stinger Waffles a certified USDA Organic product. Each waffle is wrapped individually for easy transport and retails for $1.39. The Vanilla Stinger Waffle will be available beginning March 21.
About Honey Stinger
Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, gels and organic chews. Honey Stinger fuels some of the county's top cyclists, runners, triathletes and teams. In early 2010, the company welcomed Lance Armstrong to its ownership team. Honey Stinger products are available at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.