(Steamboat Springs, Colo) – Honey Stinger is pleased to announce a new partnership with Team RadioShack professional cycling team. The Colorado-based natural energy foods manufacturer will serve as the team’s official supplier of energy bars, protein bars, organic chews and waffles for the 2011 season. Honey Stinger’s status as an official sponsor began on January 1st.
“Team RadioShack is the international gold standard in the pro peloton,” states Len Zanni, Honey Stinger’s Marketing Director, “We’re excited to fuel for the team as they prepare for what’s sure to be another stellar international race season.”
“Our riders require two things from their energy food. It needs to transfer energy efficiently and be easily digestible,” states Johan Bruyneel, Sports Director of Team RadioShack, “Honey Stinger accomplishes both, and as an added bonus, it tastes great - the riders love it.”
In related news, Honey Stinger announces the renewal of its commitment to the Trek-LIVESTRONG U23 Team. Honey Stinger will continue its support of the nation’s top developmental team with its entire product line.
“The Trek-LIVESTRONG U23 Team has logged an incredible set of accomplishments over the past year,” observed Zanni, “It’s been an honor to be involved and we’re excited to be a part of the program as they prepare some of the world’s best neo-pros for the next level.”
About Honey Stinger
Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, gels and organic chews. Having recently added Lance Armstrong to its ownership team, Honey Stinger fuels some of the county's top cyclists, runners, triathletes and teams. Honey Stinger products are available at specialty sporting goods retailers, natural food grocers and www.honeystinger.com
“Team RadioShack is the international gold standard in the pro peloton,” states Len Zanni, Honey Stinger’s Marketing Director, “We’re excited to fuel for the team as they prepare for what’s sure to be another stellar international race season.”
“Our riders require two things from their energy food. It needs to transfer energy efficiently and be easily digestible,” states Johan Bruyneel, Sports Director of Team RadioShack, “Honey Stinger accomplishes both, and as an added bonus, it tastes great - the riders love it.”
In related news, Honey Stinger announces the renewal of its commitment to the Trek-LIVESTRONG U23 Team. Honey Stinger will continue its support of the nation’s top developmental team with its entire product line.
“The Trek-LIVESTRONG U23 Team has logged an incredible set of accomplishments over the past year,” observed Zanni, “It’s been an honor to be involved and we’re excited to be a part of the program as they prepare some of the world’s best neo-pros for the next level.”
About Honey Stinger
Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, gels and organic chews. Having recently added Lance Armstrong to its ownership team, Honey Stinger fuels some of the county's top cyclists, runners, triathletes and teams. Honey Stinger products are available at specialty sporting goods retailers, natural food grocers and www.honeystinger.com