Backbone Media Tapped to Handle Communications for Horny Toad

Horny Toad, maker of inspired lifestyle clothing and activewear, has appointed Backbone Media to manage its public relations. Backbone will handle all media communications and consult on brand strategy promoting Horny Toad’s apparel line and social media initiatives.

“Backbone Media genuinely understands our brand and our audience,” comments Horny Toad marketing manager, Blair Brown. “We are excited about this partnership as we sincerely see Backbone as an integral part of our team. We have no doubt that they can and will gain the exposure we need for continued success.”

"Horny Toad is an ethos-driven brand that represents optimistic character traits in daily life,” says Backbone Media partner Nate Simmons. “We partnered with Horny Toad during the early years, so we have a deep understanding of where the brand has been and look forward to working with the team to achieve new goals and aspirations.”

Backbone Media specializes in the active lifestyle marketplace. Offering integrated media buying and planning, public relations and social media services, Backbone represents over 35 category-leading brands from its offices in Carbondale, Colorado and Jackson, Wyoming.

About Horny Toad
Born in Telluride, based in Santa Barbara, Horny Toad is an eco-minded active lifestyle clothing brand. Always aiming to do the right thing, the Toad culture is oriented around community, sustainability, and looking for new ways to accomplish traditional business goals. To learn more visit www.hornytoad.com or call 800.865.TOAD.