House of Success, a growing lifestyle brand relations firm has added the March of Dimes to its diverse client roster.
Since 1938, the March of Dimes has fought to improve the health of babies by preventing birth defects, infant mortality, and premature birth. In 2012, they are looking to further this mission with the launch of their Healthy Babies are Worth the Wait® (HBWW) program in Newark, N.J.
The overall goal of the HBWW program in Newark is to lower the rate of premature births in African American women and reduce the disparity in their preterm birth outcomes. New Jersey was chosen as the second HBWW state, after the success of the program’s pilot project in Kentucky from 2007-2009. As was the case in Kentucky, the program will be funded by a generous grant from Johnson & Johnson.
“Premature birth is the number one obstetrical problem in the U.S. and the main cause of newborn death, and the March of Dimes has been at the forefront of this issue for decades”, said Sakita Holley, Founder and CEO of House of Success. “So naturally, we jumped at the opportunity to work with such a marquee brand to educate women and families about an issue that could one day affect us or someone we know.”
“We selected House of Success because of their range and skill set”, said Laurie Navin, State Director of Program Services for the March of Dimes New Jersey chapter. “We need to create awareness of the problems of preterm birth not only in the professional community, but with the women who make Greater Newark their home. Credibility is key in a public health initiative and House of Success has numerous strategies to help us achieve this.”
House of Success will spearhead a strategic public relations and brand campaign designed to increase awareness about the Healthy Babies are Worth the Wait program and educate African American women about the risks associated with preterm births.
About the March of Dimes
The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects, premature birth and infant mortality. This mission is carried out through research, community services, education and advocacy to save babies’ lives. March of Dimes researchers, volunteers, educators, outreach workers and advocates work together to give all babies a fighting chance against the threats to their health: prematurity, birth defects, low birthweight.
About March of Dimes Healthy Babies are Worth the Wait Program
The Healthy Babies are Worth the Wait program began in Kentucky in 2007 as a partnership between the March of Dimes, Johnson & Johnson, and the Kentucky Department for Public Health with the goal of decreasing the singleton preterm birth rate in selected areas by 15 percent. This program incorporated numerous known strategies for prematurity prevention, such as smoking cessation, early prenatal care, and avoiding unnecessary deliveries before 39 weeks of pregnancy. The successful program now is being adapted for use in New Jersey and Texas.