Ibex Sponsors 2012 Harpoon Brewery to Brewery Ride

WHITE RIVER JUNCTION, VT (June 13, 2012) — For the fourth year in a row, Ibex Outdoor Clothing is proud to sponsor the Harpoon Brewery to Brewery Ride, where on June 16, more than 1,000 elite cyclists will embark on a single-day trek from the Harpoon Brewery in Boston to its brewery in Windsor, VT.

The Brewery to Brewery (B2B) started in 2001 as a fun, challenging ride for a handful of cyclists by invitation only and the event has grown to become one of New England’s premiere events for top cyclists. Ibex provides each rider with the official B2B merino wool cycling hat, which is manufactured in the USA.

The staggered start begins Saturday morning, June 16 at 6:00 am at Harpoon’s South Boston brewery and ends at their brewery in Windsor, VT. The riders depart from the brewery on a northwesterly route through downtown Boston, turning due north near Westminster, VT. While the route can be extremely challenging at times, it offers riders a unique tour through some of New England’s most picturesque towns. Upon completion of the ride, cyclists are welcomed at the brewery in Vermont with fresh Harpoon beers and a barbecue.

Ibex has been following three cyclists – Elaine DeBitetto, Patrick Doak, and Brian Herr – as they prepare for this year’s B2B ride. Check out Part 1 and Part 2 of our Harpoon B2B mini series with videos and interviews with the riders on the Ibex Buzz blog.

The 2012 Harpoon Brewery to Brewery Ride will benefit Team Psycho’s Elite Development Program (EDP) and the Kenary Brain Tumor Research Fund at the Dana Farber Cancer Institute. Last year the ride raised over $160,000 for these programs.

About Ibex
Founded in 1997 and headquartered in White River Junction, VT, Ibex is a designer of year-round merino wool outdoor clothing and cycling apparel, founded in the belief of the superior natural performance and properties of wool. Ibex couples the natural renewable resource with technical innovation and inspired design to create apparel for a diverse range of outdoor and active pursuits and passions. Men’s and women’s items are divided into Ride, Base, Zing, Peak and Live categories, and are made from the best merino wool fabrics sustainably sourced from New Zealand. All Ibex clothing and accessories are available for purchase online, in catalog and through outdoor specialty stores. For additional information, please visit ibex.com.

About the Harpoon Brewery
The Harpoon Brewery was founded by beers lovers, Rich Doyle and Dan Kenary. In 1986 Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first brewery to brew commercially in Boston after a dormant period of about 25 years. Harpoon’s line of craft beer features its award-winning IPA and UFO Hefeweizen beers, along with four special seasonal selections. In 2000 Harpoon purchased a second brewery in Windsor, VT, making Harpoon the 8th largest craft brewer in the U.S. Harpoon has since introduced two lines of limited edition beers, the 100 Barrel Series and the Leviathan Series, as well as the all-natural Harpoon Cider made from freshly pressed, local apples. For more information about Harpoon beers and visiting the breweries, visit www.harpoonbrewery.com.