Ibex Sponsors The Domino Project's Digital Release of Emerson's Self-Reliance

WHITE RIVER JUNCTION, VT. - A timeless brand with a contemporary business philosophy and forward-thinking ideals, Ibex Outdoor Clothing is partnering with The Domino Project to sponsor the release of a modern edition of Ralph Waldo Emerson's classic essay, Self-Reliance. Available May 25, 2011 through Amazon.com, Self-Reliance is The Domino Project's latest book on the Kindle.

A new publishing venture from renowned marketing thought leader Seth Godin and powered by Amazon.com, The Domino Project is named after the domino effect where one powerful idea spreads down the line, pushing from person to person. The Project represents a fundamental shift in the way books (and digital media based on books) have always been published. The end result is that books and ideas are more easily "shareable," Godin explains. Click hereto watch Seth Godin describe The Domino Project in his own words.

"Emerson's idea of non-conformity and individualism is something that we at Ibex certainly relate to," said Keith Anderson, Vice President of Marketing for Ibex. "This re-release through The Domino Project is exciting to Ibex as it puts Emerson's timeless words into a modern perspective and uses the tools of new media to bring Emerson's messages to the world in an original way."

Domino is now talking with other corporations that are weighing the benefits of earning attention and gratitude by enabling digital books to spread. Seth Godin, Domino's founder, said, "Since it costs very little to deliver one copy of a digital book, the economics favor sponsorship. By paying the author directly, a sponsor like Ibex is able to earn the gratitude of hundreds of thousands of readers and spread an idea that matters."

Thanks to Ibex's sponsorship, starting today (May 25) and going through May 26 (11:59 pm EST), the Kindle edition of Self-Reliance is available for free to encourage those who get it early to share the book with their social networks. After May 27, the price will return to $7.99. The Kindle edition runs on all compatible Macs, PCs, iPads, iPhones and Android devices.

The Domino Project and Ibex also are offering a $15,000 gift card Sweepstakes. For two days (starting today and ending May 26, 11:59 pm EST), The Domino Project will be monitoring the Twitter hashtag #ibexwear and selecting 300 people at random to receive a $50 gift card to spend at ibex.com. Winners will be contacted directly. No strings attached.

Redefining the classic essay, this modern edition of Ralph Waldo Emerson's most famous work, Self-Reliance, includes self-reflections from both historical and contemporary luminaries such as Henry Ford and Helen Keller to modern-day thought leaders like Jesse Dylan, Steve Pressfield, and Milton Glaser.

Even in 2011, Emerson's words guide the reader to challenge his/her own beliefs and sense of self. This modern edition of Self-Reliance is ideal for graduates or those who are in the midst of a career or lifestyle change. Emerson's sage guidance wrapped in modern-day reflections ias a great reminder about the potential within us all and that life is what you make of it.

For additional information and to sign up for Domino news and promotions, click here: www.TheDominoProject.com

Please visit the Ibex social media release site for up-to-date company news, featured products, video and much more.

About Ibex
Ibex is a designer of year-round merino wool and organic cotton outdoor clothing and cycling apparel, founded in the belief of the superior natural performance and properties of wool. Ibex couples the natural renewable resource with technical innovation and inspired design to create apparel for a diverse range of outdoor and active pursuits and passions. Men's and Women's items are divided into Ride, Base, Zing, Peak and Live categories, and are made from the best merino wool fabrics sustainably sourced from New Zealand. All Ibex clothing and accessories are available for purchase online, in catalog and through outdoor specialty stores. For more information, visit www.ibex.com.