IW: What challenge do you and SentrySafe face right now?
AV: In the recent economic environment it is never been more important to offer consumers the products and services that bring them the increased value while maintaining company growth
IW: How does IBISWorld help you overcome this challenge?
AV: IBISWorld provides us with the industry, channel, and manufacturing data and trends that help understand the current and future market.
IW: What do you foresee happening in your industry within the next year?
AV: Continued Competition and increased importance in better understanding consumer needs and wants in addition to a need to discover new consumer insights.
IW: Tell us something interesting about yourself:
AV: I spend most of my free time with my new baby girl, Sophia. When I do get some free time I enjoy watching hockey and playing golf.
Arjan Vilkhu is a Marketing Research Manager at SentrySafe, the world leader in fire-resistant and security storage (manufacturer of fire resistant safes).