Minong, Wis.—Jack Link’s Beef Jerky, the No. 1 U.S. meat snack brand, unveiled brand new television commercials—its first new broadcast advertising offering since 2008. A continuation of its popular Messin’ With Sasquatch advertising campaign, the new spots feature more classic pranks played on an unsuspecting Sasquatch.
“Since its launch in 2006, the Messin’ With Sasquatch campaign has been a great success—the 30-second television spots and alternate-ending, online-only versions have received millions of views on YouTube and MySpace,” said Jeff LeFever, director of marketing, Jack Link’s Beef Jerky. “The new ads find Sasquatch in all new environments and the retributions are bigger and better than ever before. Messin’ With Sasquatch fans have been asking for new commercials; we think the new wave of spots is well worth the wait and delivers on the Feed Your Wild Side messaging.”
Among the new creative offerings is “Camp Fire,” which showcases a group of young campers, who after snacking on Jack Link’s jerky, choose to Feed Their Wild Side by duping the unsuspecting Sasquatch. Additional ads, scheduled to launch later this year, also feature a series of sophomoric, yet well-known, pranks. A short video teasing the campaign launch was recently posted on YouTube (http://www.youtube.com/mesasquatch), and in less than three weeks, “Guitar” received more than 11,000 views.
With each iteration of the campaign, advertising agency of record Carmichael Lynch challenges itself to create scenarios that mirror Jack Link’s fun and slightly irreverent brand personality. “The campaign boasts a grab-life-by-the-horns mentality, just as the people do in each of the ads,” said Brock Davis, creative director at Carmichael Lynch.
The new ads will rotate on major cable networks including Comedy Central, ESPN, Fox Sports Net, National Geographic, OLN, Speed Channel, Spike TV and TBS. Along with the new ads, according to LeFever, “Fans should be on the lookout for more new and exciting ways to interact with Sasquatch and Jack Link’s in very unexpected places.”
The new Camp Fire spot along with all 12 of the previously released ads is available to view online at MessinWithSasquatch.com or on YouTube. For more information on the Jack Link’s brand and the elusive Sasquatch, go to JackLinks.com. Or, for a cutting-edge augmented reality experience, visit LivingSasquatch.com.
JACK LINK’S BEEF JERKY – Feed Your Wild Side.
Headquartered in Minong, Wis., Jack Link’s is the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust. Jack Link’s products are available in retail outlets worldwide. Check out JackLinks.com for more information on the Jack Link’s brand. Or, visit MessinWithSasquatch.com and LivingSasquatch.com for more on the elusive Sasquatch.
“Since its launch in 2006, the Messin’ With Sasquatch campaign has been a great success—the 30-second television spots and alternate-ending, online-only versions have received millions of views on YouTube and MySpace,” said Jeff LeFever, director of marketing, Jack Link’s Beef Jerky. “The new ads find Sasquatch in all new environments and the retributions are bigger and better than ever before. Messin’ With Sasquatch fans have been asking for new commercials; we think the new wave of spots is well worth the wait and delivers on the Feed Your Wild Side messaging.”
Among the new creative offerings is “Camp Fire,” which showcases a group of young campers, who after snacking on Jack Link’s jerky, choose to Feed Their Wild Side by duping the unsuspecting Sasquatch. Additional ads, scheduled to launch later this year, also feature a series of sophomoric, yet well-known, pranks. A short video teasing the campaign launch was recently posted on YouTube (http://www.youtube.com/mesasquatch), and in less than three weeks, “Guitar” received more than 11,000 views.
With each iteration of the campaign, advertising agency of record Carmichael Lynch challenges itself to create scenarios that mirror Jack Link’s fun and slightly irreverent brand personality. “The campaign boasts a grab-life-by-the-horns mentality, just as the people do in each of the ads,” said Brock Davis, creative director at Carmichael Lynch.
The new ads will rotate on major cable networks including Comedy Central, ESPN, Fox Sports Net, National Geographic, OLN, Speed Channel, Spike TV and TBS. Along with the new ads, according to LeFever, “Fans should be on the lookout for more new and exciting ways to interact with Sasquatch and Jack Link’s in very unexpected places.”
The new Camp Fire spot along with all 12 of the previously released ads is available to view online at MessinWithSasquatch.com or on YouTube. For more information on the Jack Link’s brand and the elusive Sasquatch, go to JackLinks.com. Or, for a cutting-edge augmented reality experience, visit LivingSasquatch.com.
JACK LINK’S BEEF JERKY – Feed Your Wild Side.
Headquartered in Minong, Wis., Jack Link’s is the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust. Jack Link’s products are available in retail outlets worldwide. Check out JackLinks.com for more information on the Jack Link’s brand. Or, visit MessinWithSasquatch.com and LivingSasquatch.com for more on the elusive Sasquatch.