KENOSHA, Wis. (April 1, 2012) – Jockey International, Inc. is making history again. Today, the leading manufacturer and marketer of apparel products unveiled a game-changer in the underwear category, the Jockey Brief Brief™.
In 1935, Jockey changed the way men and women wore undergarments with the first-ever brief style underwear, creating the most commonly worn style of the modern age. Today, the company is making history again with the first indispensable disposable brief.
Crafted with a sophisticated, yet sleek design, the Jockey Brief Brief is manufactured from 100 percent recycled paper to offer the ultimate in undergarment on-the-go convenience. Simply toss it in the garbage, recycle it or flush it down the toilet if there is an unexpected accident or simply don't feel like doing laundry.
In addition, with no-fly construction and an ultra-smooth, plush back waistband, consumers will enjoy signature Jockey comfort, style and support.
"Recently, there’s been a strong demand from our customers for a convenience-based underwear style," said Paul Andreas Sargeant, vice president of design for Jockey. "To accommodate this demand, we’re introducing the Jockey Brief Brief. Like every Jockey style, we’re striving to fulfill our commitment to satisfy the human need for comfort; even if that’s paper underwear you can flush down the toilet."
The Jockey Brief Brief is one size fits all as convenient side tabs create a custom fit. The Brief Brief is available in three different styles: full brief, mid-brief and thong.
Through 136 years of making undergarments, Jockey has continually pushed the envelope in undergarment design. From the introduction of the world’s first-ever brief style to the revolutionary No Panty Line Promise and Jockey® staycool collections, the company has continually discovered the most innovative ways to cover butts.
"We thought creating underwear that you could throw out, recycle, shred or just flush down the toilet would totally revolutionize the way humanity relates to undergarments," said Sargeant.
To learn about the inspiration and hear customer testimonials on The Jockey Brief Brief, watch the exclusive video.
The Jockey Brief Brief is exclusively available at Jockey.com.
About Jockey International, Inc.
Jockey International, Inc., is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in more than 120 countries around the world. With headquarters in Kenosha, Wisconsin, Jockey is committed to quality, comfort and innovation, and is dedicated to extraordinary customer service. Find archived press releases and information about Jockey’s marketing programs at Buzz.Jockey.com. Shop at Jockey.com, call us at 1-800-JOCKEY-1, fan us at facebook.com/jockey, follow us at Twitter.com/Jockey, read our blog at Blog.Jockey.com, find job opportunities at LinkedIn.com/Jockey-International-Inc and enjoy our videos at YouTube.com/Jockey.