MIRACLE MILE SHOPS RAISES FUNDS FOR RONALD MCDONALD HOUSE CHARITIES THIS JULY

Turns Fountain Red for "Join Us For 1" National Fundraising Campaign

Photos available upon request.  Credit: c Erik Kabikv / Retna Ltd. / www.erikkabik.com
Photos available upon request. Credit: c Erik Kabikv / Retna Ltd. / www.erikkabik.com
  • Photos available upon request.  Credit: c Erik Kabikv / Retna Ltd. / www.erikkabik.com
    Photos available upon request. Credit: c Erik Kabikv / Retna Ltd. / www.erikkabik.com
    Photos available upon request.  Credit: c Erik Kabikv / Retna Ltd. / www.erikkabik.com
    Photos available upon request. Credit: c Erik Kabikv / Retna Ltd. / www.erikkabik.com
Tweet It: This July all $ tossed in the fountain @MiracleMileLV @phvegas benefits @RMHCVegas‘ “Join Us For 1” day of change. #CareGiveChange

LAS VEGAS – This July, Miracle Mile Shops at Planet Hollywood Resort & Casino will collect donations in its fountain for Ronald McDonald House Charities® (RMHC®) of Greater Las Vegas as part of the nonprofit’s “Join Us For 1” fundraising campaign.

For one day only, on Friday, July 1, participating McDonald’s® restaurants and various fountains around the country will collect coins in support of RMHC’s “Join Us For 1” campaign. Miracle Mile Shops will extend this campaign locally by collecting change in the fountain throughout the entire month of July as part of the center’s Caring, Giving, Changing community campaign.

In addition, Miracle Mile Shops’ fountain will display a red glow in between regularly scheduled shows throughout July in support of RMHC® of Greater Las Vegas. Every coin tossed in the popular water feature as well as the indoor rainstorm will benefit the nonprofit to help and support programs that directly improve health, education and well-being of children in the community.

“Join Us For 1” highlights the nonprofit’s history, which started with one child, one family, one doctor and one community coming together to form the first Ronald McDonald House®. The campaign reminds supporters that just one person, one penny, one catalyst can spark a big change in the lives of the children and families RMHC® serves.

The partnership between Miracle Mile Shops and Ronald McDonald House Charities is part of the center’s Caring, Giving, Changing campaign, celebrating a year of change in 2012. In addition to the monthly fountain fundraisers, the Caring, Giving, Changing campaign also raises funds for other programs and organizations through community sponsorships, additional partnerships and a number of cash and in-kind donations. In previous months the center has teamed up with the Aid For AIDS of Nevada (June), Communities In Schools of Nevada (May), Autism Speaks (April), National Multiple Sclerosis Society (March), American Heart Association (February) and Children’s Miracle Network Hospitals (January). In 2011, Miracle Mile Shops raised a total of $100,000 for numerous local and national non-profit organizations and aims to surpass that number in 2012.

About Ronald McDonald House Charities of Greater Las Vegas
Ronald McDonald House Charities® (RMHC®) of Greater Las Vegas is a non-profit, 501 (c) 3 organization that provides temporary housing for families who travel to Las Vegas to receive medical treatment for their children.  Since 1974, Ronald McDonald Houses around the world have been providing a comfortable, supportive environment where families can sleep, eat, relax, and find support from families in similar situations.

RMHC of Greater Las Vegas also works to better the lives of children and their families in Southern Nevada by creating, seeking out and supporting programs that directly improve the health, education and well being of children.  Through grants, scholarships and community outreach projects, RMHC of Greater Las Vegas helps thousands of children every year. Contact us at (702) 252-4663 or visit us online at www.rmhlv.com.

About Miracle Mile Shops:
Miracle Mile Shops at Planet Hollywood Resort & Casino is a 1.2 mile retail/entertainment complex at the heart of the famed Las Vegas Strip featuring 170 specialty stores, 15 restaurants and three live entertainment venues.  The center is home to PBR Rock Bar & Grill, boasting a Strip-side location with excellent food, drinks and bull riding; H&M; Sugar Factory, the sweet shop adored by Hollywood’s hottest celebrities; American clothing line and complete lifestyle brand Original Penguin; GUESS; Urban Outfitters; True Religion Brand Jeans; 15,000-square-foot bar and restaurant Cabo Wabo® Cantina; Las Vegas’ very own Sin City Brewing Co.; Club Tattoo, featuring some of the best tattoo artists and body piercers in the nation; the first House of Hoops by Foot Locker in the city; as well as a multi-million dollar fountain show.  Miracle Mile Shops is owned by David Edelstein and Aby Rosen, in conjunction with leasing and marketing consultant Robert K. Futterman & Associates LLC. 

Miracle Mile Shops is open 10 a.m. - 11 p.m. Sunday – Thursday and 10 a.m. – midnight Friday – Saturday.  For more information, call (888) 800-8284 or visit www.miraclemileshopslv.com. Keep up with the latest Miracle Mile Shops news via Facebook, Twitter and YouTube.

For More Information
Brad Seidel / Wendy Sloan
Kirvin Doak Communications
(702) 737-3100
bseidel@kirvindoak.com / wsloan@kirvindoak.com