SOUTH POINT REWARDS PLAYERS WITH MULTIMILLION DOLLAR INVESTMENT IN BALLY'S iVIEW DISPLAY MANAGERT (DM) AND ELITE BONUSIN

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LAS VEGAS – Michael Gaughan's South Point has become the first casino in Las Vegas to implement Bally Technologies, Inc.’s award-winning iView Display Manager (DM) and Elite Bonusing Suite (EBS) solutions to enhance its gaming experience and excite customers at the south Las Vegas Strip property.

To launch the technology, South Point is hosting weekly Virtual Horse Racing events in which players on the casino floor who have earned 25 points within two hours of each race through their players club card can enter and choose a virtual horse on which to wager. The players then watch the race unfold on an in-game screen located on their slot machine.  Starting Thursday, July 26, there will be four Virtual Races nightly at 4, 6, 8 and 10 p.m.  Players will split a guaranteed prize pool of $30,000 in bonus credits daily.  Additionally, the casino is introducing multi-tiered bonus wheel promotions on multiple manufacturers’ games for thrilling new ways to win.

“Our mission is to constantly provide the highest quality service to our players, and we have shown that once again as the first casino in Southern Nevada to offer the excitement of Bally’s iView DM and Elite Bonusing Suite solutions,” said Michael Gaughan, owner of the South Point Hotel, Casino & Spa.  “We have always positioned ourselves to be at the forefront of gaming technology, and we are confident we will continue to build our player loyalty with this investment while offering our guests something completely new to the market.”

The South Point is using these new systems to enable interactive, floor-wide player-bonusing applications such as U-Spin Bonusing™, Lucky Match Bonusing™, Dynamic Random Bonusing™, and DM Tournaments™. The South Point will focus their initial use of the iView DM machines with events such as Virtual Racing, which will create an enhanced casino environment through floor-wide player interaction and excitement.

“We are very proud to partner with South Point in implementing our trailblazing iVIEW DM and Elite Bonusing Suite systems solutions,” said Bally Technologies’ Chief Executive Officer Richard Haddrill. “It is especially exciting that casino patrons in the Las Vegas valley can now experience the fun and excitement of events like Virtual Racing that offer second ways to win and increased anticipation during game play.”

About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit www.ballytech.com.  Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

About South Point
The South Point (www.SouthPointCasino.com) is a 2,200-room resort in Las Vegas providing affordable luxury while catering to visitors and locals alike. This casino destination features a world-class spa, bingo, ten restaurants, showroom, equestrian arena, convention center, exhibit hall, bowling center, 16 movie theatres and all of the casino games that made Las Vegas famous. The South Point opened in 2005 and in 2010 the property expanded its casino.  Connect with South Point on Facebook, Twitter, YouTube and foursquare.

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For More Information
Terri Maruca / Carolyn Linck
Kirvin Doak Communications
702.737.3100
tmaruca@kirvindoak.com / clinck@kirvindoak.com 
                        
Tom Mikovits
South Point
702.797.8112
mikovitst@southpointcasino.com