Korrio Scores Major Client Win with Massachusetts Youth Soccer Association

Ease of Use and Integrated Features of Korrio's PlayflowT Sports Automation Platform Lauded by Country's Second-Largest Youth Soccer Association

SEATTLE, WA (May 09, 2011) - Korrio (korrio.com), developer of the 21st-century sports automation platform PlayflowT, announced today its selection by the Massachusetts Youth Soccer Association (mayouthsoccer.org), the second-largest state youth soccer association in the United States, as its official sports automation platform provider. Mass Youth Soccer, representing more than 182,000 registered players and their families, along with more than 25,000 adult volunteers, will use Playflow to manage its operations.

Korrio's Playflow debuted earlier this year and was met with immediate success, signing prestigious organizations including Washington Youth Soccer and Washington Premier FC to its client roster. Playflow integrates web, mobile, and social networking elements to provide club administrators and coaches with a comprehensive and easy-to-use online sports automation system for managing all aspects of club and team operations.

"We want our teams to get their players on the field as efficiently and safely as possible, and Korrio helps make that happen," said Mike Singleton, Executive Director of the Massachusetts Youth Soccer Association. "With such an enormous organization of teams, players, families, and volunteers, finding a way to streamline our administrative processes was critical, and we're thrilled to have found a company with a comprehensive solution to address these issues. It was extremely important for us to find a platform that can improve and simplify our families' hectic soccer lives with forward-thinking features that truly cater to their needs, and Playflow does just that. We also need a platform that both saves us valuable resources and scales with us into the future."

With more than 472 separate soccer organizations under its umbrella, Mass Youth Soccer will rely on Korrio to manage its administrative tasks, maintain a real-time database, schedule its tournaments, and improve communication statewide.

"Mass Youth Soccer is an impressive and forward-looking leader in youth soccer, and we're delighted to partner with them to elevate the soccer experience for all of their clubs, towns, and families," said Korrio Founder and CEO Steve Goldman. "Their commitment to promoting soccer across Massachusetts has translated into many years of success, and we look forward to contributing to their future accomplishments by automating the tasks that get in the way of everyone's greater enjoyment of soccer."

For more information, visit Korrio.com.

About Massachusetts Youth Soccer Association
The Massachusetts Youth Soccer Association (Mass Youth Soccer) is the official representative of the United States Soccer Federation (US Soccer), the national governing body for soccer in the United States, and United States Youth Soccer Association (US Youth Soccer) in Massachusetts. At the international level, Mass Youth Soccer is a member of the Federation Internationiale de Football Association (FIFA). FIFA is the worldwide governing body for soccer and is responsible for organizing, developing and promoting the game of soccer throughout the world. Despite the size of Massachusetts, Mass Youth Soccer is the second largest of 55 state youth soccer associations with over 200,000 members. Mass Youth Soccer exists to promote and enhance the game of soccer for the youth of Massachusetts and to encourage the healthy development of those players. It does so by offering and sponsoring a variety of programs designed to improve the quality of players, coaches and administrators.

About Korrio
Korrio, founded in January 2009, is the developer of PlayflowT, a 21st-century youth sports automation platform. Korrio has a singular focus on kids and sports. The company's mission is to transform the sports experience and elevate the level at which sports are played by automating the things that get in the way - like registration/payment, team formation, rosters, scheduling, communication, and web hosting. Korrio is easy, safe, integrated, and mobile. Visit us online at korrio.com and watch our Korrio video to learn how to elevate your game.

Media Contacts
John Gates/Mark Baizen
Elevate Communications
617-861-3651/3680
jgates@elevatecom.com
mbaizen@elevatecom.com
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